The Experience Edge
The Experience Edge
Jochem van der Veer
Ep.9 - How to Transform Customer Experience - Ryan Leveille
1 hour 4 minutes Posted Jan 24, 2025 at 7:00 am.
Introduction to Ryan Levier and His Expertise
Building C-Suite Relationships for Customer Experience
Transforming Amtrak: From Transportation to Hospitality
The Importance of Data and Customer Insights
Creating a Vision for the Future of Amtrak
Cross-Functional Collaboration in Innovation
Understanding Business Language in Customer Experience
The Role of Empathy and Business Understanding
Foresight vs. Insight in Strategic Planning
Communicating Change Effectively
Implementing Practical Changes at Amtrak
Understanding Train Delays and Customer Experience
Connecting Teams for Innovation
Navigating Innovation Debt
Learning from Failures
The Power of Framing in Experience Design
Micro Moments vs. Moments That Matter
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Summary
Ryan Levier draws on his experience in customer experience and service design to highlight how building relationships with C-suite executives drives innovation. At Amtrak, he transformed the company’s focus from transportation to hospitality, using data and insights to improve service design and address challenges like train delays.
Ryan emphasizes the importance of empathy, business acumen, and effective communication in fostering change. He explores the concept of "innovation debt" and how learning from past failures can shape future success. By connecting teams and framing key customer and employee moments, Ryan demonstrates how to prioritize what truly matters in the customer journey.
Guest Bio 
With over 15 years of experience representing Fortune 500 companies, Ryan brings a unique approach rooted in servant leadership and a track record of building competitive brands through collaboration with C-Suite executives across roles like Chief Digital Officer, Chief Strategy Officer, Chief Technology Officer, Chief Marketing Officer, and Chief Information Officer.
An expert in experience design, innovation strategy, digital transformation, and athletics, Ryan has shaped world-class B2B, B2B2C, D2C, and eCommerce experiences across sectors like energy, transportation, consumer packaged goods, sports, and nonprofits. By balancing the needs of people, business objectives, and technology's potential, he guides organisations in making innovative strides, fostering adoption, aligning vision, and delivering immediate value to customers.
Through a holistic view of complex challenges in today’s fast-evolving landscape, Ryan brings forward-thinking solutions to enhance operational efficiency and create sustainable growth.
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Follow Ryan - ⁠https://www.linkedin.com/in/crleveille/
Follow Jochem - https://www.linkedin.com/in/jochemvanderveer/