Covoya Coffee Podcasting Network
Covoya Coffee Podcasting Network
Covoya Coffee Podcasting Network, Executive Producer Mike Ferguson
The Ex-Files | Customer Training Ep. 4
59 minutes Posted Jul 8, 2025 at 9:00 am.
Customer Training for Coffee Roasters03:44 The Role of Trainers in Coffee Businesses07:45 Monetizing Training Programs11:37 Engaging Different Learning Styles14:39 Training Centers vs. On-Site Training18:36 Monetizing Training and Communicating Value22:29 The Importance of Standards in Training26:00 Alternative Brewing Methods in Restaurants29:31 Consultative Selling in Coffee Training32:41 Communication Styles in Training37:02 Standardization vs. Individual Expression43:49 The Value of Industry Standards52:43 Conclusion: The Importance of Training in Coffee
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Show notes
00:51 Customer Training for Coffee Roasters03:44 The Role of Trainers in Coffee Businesses07:45 Monetizing Training Programs11:37 Engaging Different Learning Styles14:39 Training Centers vs. On-Site Training18:36 Monetizing Training and Communicating Value22:29 The Importance of Standards in Training26:00 Alternative Brewing Methods in Restaurants29:31 Consultative Selling in Coffee Training32:41 Communication Styles in Training37:02 Standardization vs. Individual Expression43:49 The Value of Industry Standards52:43 Conclusion: The Importance of Training in Coffee 
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