Covoya Coffee Podcasting Network
Covoya Coffee Podcasting Network
Covoya Coffee Podcasting Network, Executive Producer Mike Ferguson
#17 The Coffee Roaster & Customer Training-Part 1
37 minutes Posted Jul 23, 2019 at 2:48 am.
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Season 2 Episode 6 is the first of 2 parts on the topic of customer training. As Todd says, for coffee roasters, "training is the new equipment." But how much training, where, and when? Is it free? How do you manage customer expectations? Not only do Mark and Todd begin addressing these questions, but Todd was late for our recording sessions and, of course, Mark just let that go and didn't mention it ... at all.