How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
Oct 3, 2023
29 min
In a recent sales enablement study, 74% of salespeople claimed they lost a deal due to a lower-cost competitor, but only 22% of buyers said price played into their decision. That’s a big difference! But where is this difference in perspective coming from? To understand how a buyer goes about making a decision, you, as a salesperson or leader, have to throw out your assumptions, step into your buyer’s shoes, and ask yourself or the lead the following questions: What are the trends in the...
Sep 26, 2023
33 min
When people think of success on social media, they usually think of one thing: going viral. But creating a viral post on LinkedIn isn’t an easy 1-2-3 formula. It’s a combination of creativity, information, trends, engagement, and consistency. By focusing your efforts on learning these traits and topics, you can create your own path to going viral that will support your social media presence and ultimately your company. On this episode of The Evolved Sales Leader, Anton Dobrzhanskiy, who co-fo...
Sep 19, 2023
41 min
Did you know that there is an entire science dedicated to performance? It’s true – and it’s called performance science. Using both quantitative and qualitative strategies, performance science supports business leaders in defining their priorities and increasing their productivity. But performance science goes deeper than benefiting you as an individual leader. When the principles of performance science are applied to your business, you’re able to take the abstract and concrete par...
Sep 12, 2023
44 min
One of the most important uses of customer relationship management (CRM) tools is to create high level reports for company executives … or is it? Day in and day out, sales team members use a CRM to capture data and close deals, making them the end users of this essential business technology. As the end users, their ideas, goals, and understanding of the CRM are the most important to unlocking a CRM’s business potential. And when that potential is unlocked, so is your company’s. On...
Sep 5, 2023
34 min
Technology has drastically evolved over the last few years, and with it so has sales. While some tried and true methods still work, other methods haven’t stood the test of time. But knowing which are which isn’t always easy. From AI automations to cold calling, a sales tactic has to be executed well for it to win in 2023’s competitive market. In order to succeed, you not only have to choose the right strategies but they also have to reach the right person at the right time. On this episode of...
Aug 29, 2023
46 min
Over the past few years, how we work has dramatically shifted. As a result, we’ve been pushed to rethink how we build and hone our teams. Part of that includes team culture. But what purpose does team culture serve in your business model? One word: productivity. A productive team culture creates trust that allows team members to work effectively together and belief in the company mission to flourish. However, this productivity doesn’t develop overnight. In order to increase your team’s produc...
Aug 22, 2023
42 min
What is the most important R in sales? Relationships. Relationships are the key to generating leads in today’s saturated market. But building those relationships is no easy task. First and foremost, you have to consider how and where you’re going to do it. Unsure where to start? Turn to LinkedIn. This platform has endless potential for forming authentic connections — when the right community building techniques are used, of course. On this episode of Evolved Sales Leader, sales trainer ...
Aug 15, 2023
45 min
In a B2B market full of evolving technology, new products, and shifting mindsets, getting ahead of the competition is no easy feat. So how can business leaders stay on top? Thinking up new ways to address your target market’s recurring pain points is a good place to start. When it comes to the B2B sales process, there’s plenty of room for improvement and growth — from how you implement your company’s vision to the way you compensate your employees. On this episode of Evolved Sales Leade...
Aug 8, 2023
42 min
Branding is often said to be the most important aspect of any company. But branding is a broad term with a world of its own. So, what type of branding is the most successful in this day and age? To stand apart from the crowd, the personal brand of a company’s founder and executives must be aligned with the business’s brand. An organization that isn't supported by its stakeholders’ personal brands is going to lack the authenticity and trustworthiness that today’s consumers truly crave. On this...
Aug 1, 2023
44 min
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