In this episode of The Events Cast Podcast, we dive into the world of exhibitor and sponsorship promotion for conferences, exploring how event marketers can attract a larger number of sponsors and exhibitors.
Our guest expert, Sara Sanchez, Marketing Manager at Informa Markets, brings her wealth of knowledge to the table, sharing invaluable insights on effective strategies, promotional channels, and tactical approaches for engaging the right partners.
We discuss the importance of attracting new partners while nurturing relationships with existing ones, the best marketing channels to attract and engage new partners and how to enhance visibility for sponsors and exhibitors throughout the conference journey.
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