In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts. We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: www.theeventscast.com/amanda-ciccatelli/   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers. In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/victoria-matey/   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this week’s episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team. We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more. Tune in to gain a deeper understanding of the foundations that make a strong event marketing team and learn how to navigate the ever-evolving challenges in the industry. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/haydn Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair Turner, the latest trends that are affecting the meetings and events industry taken directly from the IBTM World Trends Report 2024. We will hear how AI and technology are impacting events and the impacts they have on sustainability, accessibility and equity. We also discuss the top cultural trends affecting the industry and how budget constraints are affecting corporate events. We finish off by discussing personalisation and how it is creeping its way into events and what are the top trends in events for 2024.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/alistair-turner   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result!   Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Peters, Creative Director, Evolve Events, Rae Malcham, Chief Strategy Officer, BW Events Tech and Tamar Beck, CEO, Gleanin.   Tune in to hear their top learnings from 2023!   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/2023-learnings   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

The Events Cast celebrates two years and I couldn’t be more excited to celebrate this with all the listeners and supporters of the show. In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year! Join me in this episode to celebrate a year together! If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Gamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a buzz around your event, and leave a lasting impact. In this episode of The Events Cast Podcast, we’re going to explore some gamification strategies that can transform your events from ordinary to extraordinary. Joining the conversation we have the pleasure to be speaking with Richard Watanabe, Senior Marketing Manager at Questex. Tune in to learn how to supercharge your event marketing efforts with gamification. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/richard   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients’ events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talking with Kathryn Frankson, Global Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/kathryn-frankson Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don’t come back because you did not give them enough importance. The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events.   If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/attendee-retention   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

In this episode of The Events Cast Podcast, we speak with Karen Abarian, Marketing Manager at Easyfairs about Paris Packaging Week's record-breaking campaign. Karen shares with us the story behind the campaign that yielded a 62% conversation rate on registration for the event. We talk all about the goals and results of this campaign, the marketing channel they used, the strategies that draw the most ticket sales and the lessons they learnt and will be taking into their future campaigns. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend   Find out more at: www.theeventscast.com/karen-abarian   Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/