Jargon, idioms, tone and riddles. Business is full of it. The language we choose can bring people closer or push them away. Why do people use it and how do you know how to say what you mean?Show notes:<ul><li>Article: <a href="https://prettysimpleideas.com/2016/07/5-reasons-people-use-jargon/">https://prettysimpleideas.com/2016/07/5-reasons-people-use-jargon/</a></li><li>Article: <a href="https://www.theguardian.com/small-business-network/2017/jun/20/squaring-the-circle-on-jargon-why-do-we-speak-in-riddles-at-work">https://www.theguardian.com/small-business-network/2017/jun/20/squaring-the-circle-on-jargon-why-do-we-speak-in-riddles-at-work </a></li><li>Article: <a href="https://www.linkedin.com/pulse/writing-your-work-you-should-get-paid-lauren-currie-obe/">https://www.linkedin.com/pulse/writing-your-work-you-should-get-paid-lauren-currie-obe/</a></li><li>Music: <a href="https://icons8.com/music/author/savvier">https://icons8.com/music/author/savvier</a> Savvier from Fugue</li></ul>

#18 When Innovation Doesn't Work Out

The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it. 

Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.