This week we delve into Part 3 - Tips on how to write a successful business plan for the creative industries. Following on from Part 1 and Part 2 over the last few weeks, we will be continuing a step by step guide on writing a business plan dedicated to artists, musicians, and bands for all the creativity needed to sustain a career in music, having a business plan is one way to stay properly grounded, and define your goals and objectives on paper. This is our final episode on this topic.  For those of us on the ground level, having a plan can mean the difference between being able to make a living as a musician. But the most important suggestion from me, take it one step at a time! This kind of work can be really overwhelming for creatives. So, let us look at some key points to further your business plan for this episode: Partnerships with Other Artists, Video Production to Sponsors/Investors. Your Additional Merchandise.  Are you selling other merchandise besides the recording/EP/Album project? I.e. T-shirts, Hats, Hoddies, Posters, Calendars, etc. Or are you selling previously released CDs/downloads — So how are you going to make money in this area? So, let’s take a look and prepare a killer business plan!  How long should your plan be? Typically, a business plan is a lot longer than a list on a napkin. In practice, and for most real businesses, it can be as simple or a detailed plan that has a few or many bullet points to focus strategy, tactics, milestones to track tasks and responsibilities, and the financial projections you are going to need to plan: cash flow, budget, expenses.  Writing a plan takes time and lots of effort, not least to understand where your project is heading. So it’s that time to roll up your sleeves, sit down with a cuppa, and get that pen and paper. Let us begin and create that incredible journey and project! Also on the show, we have our Fact of The Day and our Question of the Day for our listeners. ----------------------------------------- Follow & subscribe to ''The Entertainment Engine'' on your favorite streaming platform for weekly news & updates. (The podcast is created by Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message

This week we delve into Part 2 - Tips on How to Write a successful business plan for the creative industries. Following on from Part 1 of last weeks episode, we will be continuing a step by step guide on writing a business plan dedicated to artists, musicians, and bands for all the creativity needed to sustain a career in music, having a business plan is one way to stay properly grounded, and define your goals and objectives on paper. For those of us on the ground level, having a plan can mean the difference between being able to make a living as a musician. But the most important suggestion from me, take it one step at a time! This kind of work can be really overwhelming for creatives.  So, let us look at some key points to further your business plan for this episode: Putting a Press Kit together. What is your press package comprised or made of? Is there anything different about your press kit that makes this different in any way?   Your Additional Merchandise. Are you selling other merchandise besides the recording/EP/Album project? I.e. T-shirts, Hats, Hoddies, Posters, Calendars, etc. Or are you selling previously released CDs/downloads — So how are you going to make money in this area? So, let’s take a look and prepare a killer business plan! ---------------------------------- NEWS - ''Artist Spotlight''. We are delighted to welcome our first artist to be featured on The Entertainment Engine – ''Artist Spotlight''. Matu is a 24-year-old singer-songwriter from Patagonia, Argentina. Growing up, bands like The Beatles, Crosby, Stills, Nash & Young, Genesis, and Ben Howard have been a great influence on Matu. Matu is in the process of recording his first EP, and Out of Mist is the third single from it and he is planning to release the entire EP at the beginning of 2021. Learn more about Matu - https://www.instagram.com/matu For music submissions please send to [email protected] ---------------------------------- Follow & subscribe to ''The Entertainment Engine'' on your favorite streaming platform for weekly news & updates. (The podcast is created by Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message

This week we delve into part 1 - Tips on Writing a Successful Business plan for your music career. Over the next few weeks, we will be sharing a step by step guide on writing a business plan dedicated to artists, musicians, and bands for all the creativity needed to sustain a career in music, having a business plan is one way to stay properly grounded, and define your goals and objectives on paper. Many artists struggle with art versus commerce. Artists need time to make music and formalize their visions but also need to eat and pay the rent. Artists who become famous when they are young often must learn business skills as they go along the path, usually learning the price of ignorance by being ripped off down the line – but this is a necessary evil and one you will learn as time goes by. For those of us on the ground level, having a plan can mean the difference between being able to make a living as a musician. But the most important suggestion from me, take it one step at a time! This kind of work can be really overwhelming for creatives.  So, let’s take a look and prepare a killer business plan!  How to start and where to begin There are lots of resources online — including articles, courses — to help write a business plan. But where on earth do you begin? A good place to start is to define what a business plan is and why you need this document. A business plan is an outline of your short, medium- and long-term goals, the practical methods you will take to achieve them, and the resources that you have and will definitely need. The plan will help you take your goals from just ideas to real concrete actions. There are many reasons to have a business plan, not the least of which is the basic idea that planning always helps. When you go to the supermarket, you go with your list. When you drive from Kent to Scotland, you plan your route accordingly. Having a business plan will give you clarity, focus, and a sense of forwarding motion in your music career by identifying realistic, achievable, and action-based short-term goals. Follow & subscribe to ''The Entertainment Engine'' on your favorite streaming platform for weekly news & updates. (The podcast is created by Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message

This week on The Entertainment Engine podcast we welcome Laura Hanke, Music Supervisor & Repertoire Assistant at Universal Music productions. We take a look at her role as a music supervisor and why she decided to work in the music industry and for that matter for one of the biggest record companies in the World. “From a classical song bird and vocal teacher to Electronic Pop Producer and now 3 years’ experience as a Music Supervisor, Laura believes hidden gems are underrated.” Laura is certainly looking forward to what is to come for the future! She studied at The Institute of Contemporary Music Performance and received a Name Bachelor’s degree from her studies 2014–2017. Which gained her a Grade First Honours & Best Overall Student award. Laura started out as a junior marketing executive for Focus and became a brand ambassador for Rythem, her career then lead her onto the journey towards Music Supervision and working for Universal Production music, which took some time to gain her ideal job role with persistence, drive and lots and lots of patience!  Laura is now part of the world’s leading Production music catalogue, and working across a broad variety of briefs which is extremely rewarding and exciting, not knowing what is around the corner as each day is totally different. Laura is in good company as The Universal Production Music team are behind the soundtracks to some of the UK’s biggest productions. The Universal Production Music heritage has evolved over decades into a diverse and comprehensive collection of labels. With offices in over 20 countries and an international network of sub-publishers, there reach and service levels are truly global. With over 45 albums released each month, the Universal Production Music catalogue covers all genres, moods, emotions, and project types and is created by an ever-expanding roster of hugely talented artists and composers around the globe; along side in-house creative teams dedicated to diversity, quality and authenticity. www.universalproductionmusic.com Follow & subscribe to ''The Entertainment Engine'' for weekly news & updates.  (Podcast created by Seamless Entertainment) Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message

Tony Mchale’s work is known to virtually everyone. He has spent over 40 years as a screenwriter, working on some of the most well-known UK dramas, many that still appear on our screens today including; EastEnders, Holby City, which he co-created and for which he also won a BAFTA, The Bill, Casualty, Silent Witness, Trial and Retribution, Dalziel and Pascoe, Waking the Dead and many more, as well as his own thrillers Resort To Murder and Headless. Tony’s career started in theatre and recently he has returned to that world to direct various plays and musicals including his own satirical look at fame – Bloodbath The Musical and more recently All Or Nothing which transferred to the West End. In the late 70s and early 80s, Tony acted in literally dozens of television commercials for such brands as Argos, Tesco, British Airways, Fray Bentos, Midland Bank, McVities, Worthington 'E', Tetley's beer, Valspar paints, Ford cars as well as more Guinness commercials. He also worked on numerous corporate films as well as directing at various drama schools.  In 1982 he was asked to appear in a hidden camera sketch for the very popular Saturday night show Game for a Laugh. He worked on a number of hidden camera stunts before the show morphed into Beadles About in 1986. Then also in the early 80',s Tony was introduced to a project, mid-1984, it was called East 8 and no cast was attached. McHale became a regular writer on the show that was eventually transmitted in February 1985 with the title Eastenders - and when on to write over 100 episodes. However Tony was not satisfied with all his wonderful achievements, his years of experience both writing and in life kept on pushing him towards writing his own book – so that is what he’s done. He’s used his imaginative story-telling to create a captivating novel that can only be described as a ‘page-turner’. And he has not just written one book there are more to come. His extensive writing career and diverse life, coupled with his unique understanding of how to keep a reader wanting more, is a winning combination. If you like drama, then Beck le Street is the book for you, and Tony McHale will be the new author everybody’s talking about! https://www.tonymchale.com Follow & subscribe to The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message

In this week's episode, we discuss essential marketing strategies and tips for your music, whether you're a band or an individual artist.  So, how do bands and artists market themselves in the music industry today?  Well, once you have decided that you’re getting serious about your music career, you know that you have to start putting in serious effort to come up with effective band marketing and PR ideas for your band. But if you haven’t gotten much farther than “making a Facebook page,” don’t worry — we’ve got some essential marketing strategies and tips for you. Promoting a band or artist in this day and age is a very tricky business. Tools and tricks that worked a few years ago don’t work nearly as well today. Where listeners used to rely on full-length albums for their music, they’re now running to playlists. This means that to get the most out of promoting your band and artist, you’ll have to approach things a lot, differently.  Well, we have some interesting ideas and tips to help you move forward from; Know your brand through to Looking at sponsorship and partnerships. Before you can market your band, you need to have your brand in place. What’s unique about your act? Which aspects of your story are the most compelling that really set you apart from every other band or artist out there?    With sponsorship, we’re not talking about some huge, unattainable contract with a major international brand — you can partner with local businesses and work out a deal that’s simple, authentic, and mutually beneficial. Do some research on companies that are already working with bands similar to where you are in your music career.  As you’ve read through these strategies, you’ve probably gathered by this point that it all really boils down to this - build genuine relationships that turn your casual fans into devoted superfans, and they’ll supplement all of your efforts with the most powerful marketing of all — word of mouth. Follow & subscribe to The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message

This week we chat with American rapper and actor ZMNY (AKA Ozie Nzeribe) who is one of the newest fresh-faced artists hitting the scene and is dominating this area as a "World Peace Youth Ambassador" bringing new energetic sounds to music all over the world. 2020 has been a HUGE year for Ozie (ZMNY), starring as "Royale", a series regular with the highly anticipated Apple TV / CBS production of "SWAGGER"  Produced by NBA star Kevin Durant.  Ozie (ZMNY) is also the Recurring Role of "Todd" in the Comedy-drama series on Showtime "SHAMELESS" starring William H. Macy,  going into its 11th successful Season. Plus ZMNY has just had a NEW role with Reese Witherspoon and Kerry Washington's ABC TV mini-series  " Little Fires Everywhere" they welcomed Ozie on the show this past September as a Guest Star. Ozie (ZMNY) then appears in a National Adidas commercial with Childish Gambino, and Louis Vuitton's spring campaign! He began his career, when he recorded his first song at Old Firehouse Recording Studio in Pasadena CA, this is where he has truly started to showcase his talents with many collaborations one of which is with well-known artist Ray J Norwood. On a global scale, Ozie (ZMNY) is multi-talented and is an extraordinary stage performer with his Music that he writes and produces.  His fan base extends from Africa to the US and beyond. His 2 latest music projects are entitled "Promise" and "Ridin". Ozie (ZMNY) has been recognized at many awards shows from the Billboard Music Awards to the Grammy Recording Academy Governance plus Teen Choice Awards and many more. 2021 is going to be massive for ZMNY with hints of new music and acting roles, including a new Netflix series with Jamie Foxx, so be sure to tune-in to find out more! ZMNY has taken this game by storm. Stay tuned to see him on your television and big screen as he continues to be prepared for all opportunities! Big things are coming! ZMNY LINKS: https://www.instagram.com/zmny4real  https://www.zmny.org/ Follow & subscribe to The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message

In Episode 16 we have a very special guest on the show, Hollywood film producer, screenwriter, and author Ken Atchity. With more than fifty years’ experience in the publishing world and over thirty years in entertainment, Dr. Ken Atchity (PhD Yale) has been called a “story merchant”—writer, professor, editor, producer, and literary manager. He’s launched hundreds of books and films, including New York Times bestsellers and Emmy-nominated documentaries, making over 200 films and television deals-with every broadcaster and every studio in Hollywood, and many independent film companies as well, including; HBO, Universal, CBS, Walt Disney, Warner Brothers, Paramount, NBC, Discovery, Regency, and Fox 2000 Pictures.  His more than thirty films include The Meg (Jason Statham), The Lost Valentine (Betty White), Angels in the Snow (Kristy Swanson), The Madams Family (Ellen Burstyn), Hysteria (Maggie Gyllenhaal), Life or Something Like It (Angelina Jolie), Erased (Aaron Eckhart), Gospel Hill (Danny Glover and Angela Bassett, plus much more. He’s published over twenty books of his own, including six for writers at every stage of their careers. Ken sold L/A House and founded AEI (Atchity Editorial/Entertainment International), a literary management and motion picture production company. Atchity sold Steve Alten's Meg to Bantam-Doubleday at auction in a $2.2M deal; and then to Disney, partnered with Zide-Perry, for $1.2 (later, to Newline Pictures for a similar price).  Before he left his tenured position at Occidental College to pursue his lifelong mission to bring writers to succeed in the story marketplace, he was Fulbright professor to the University of Bologna, Italy, Distinguished Instructor of scripts and novels at UCLA Writers Program, and regular columnist for The Los Angeles Times Book Review. Ken is a voting member of the Academy of Television Arts & Sciences. https://www.storymerchant.com https://www.atchityproductions.com Follow & subscribe to The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message

In Episode 15 we look into synchronisation (SYNC) music placements for Film, TV, and Gaming for artists and bands. The SYNC world for Film, TV and the Gaming industry is very complex – Everyone is jumping on the bandwagon and everyone sort of knows what it is. In this show, we have put together some of the most important terms you’ll want to know when it comes to licensing your music for sync (TV, Film, Video Games, and Adverts). This will include from the composition, which is any music as it exists as a piece of intellectual property basically, the melody, progression, lyrics, rhythmic pattern, or any combination would be considered composition, a master is a recording of a performance of a composition. The actual, tangible, recording. If you compose a piece of music for piano and five different pianists separately make recordings of that composition, you now have five different masters of ONE composition.  The session will also include taking a look at; Publishing and Administration, Covers, Samples, Splits, SYNC fees, Royalties, Pros - (Performing rights organizations), Pre-Clear, One-Stop, Sub-Publishers, MFN - (Most Favoured Nations), and Publishing administration and exclusivity. The industry has changed and is changing, this is an area of continued growth - but as an indie artist, musicians or band, you have to be prepared for this area, and you can't expect to land a SYNC from day one, as it's a very competitive area and this can take a long time to achieve. Follow & subscribe to The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory.  --- Send in a voice message: https://anchor.fm/entertainmentengine/message

In Episode 14, we chat with Jesse Kinch. Jesse is a singer, songwriter, and guitarist from Long Island, New York, United States. He was the winner of the American Series of Rising Star which was broadcast on ABC. The show was hosted by Josh Groban, and the panel of judges was Brad Paisley, Kesha, and Ludacris. Jesse went on to sign with Capitol Records.  Jesse picked up a guitar when he was 6, after discovering an old, beat-up acoustic in his parent's basement. They began to notice a mature sense of rhythm and pitch, convincing them to buy Jesse his first electric and soon introduced him to the great rock 'n' roll bands of the 1960s, 70s, and the 90s grunge scene which he quickly embraced.  These influences became an essential part of his musical foundation and sound. At age 11, Jesse found his voice and began to sing. He soon started performing around New York City where people would take notice of his strength and conviction filled rock 'n' roll voice. Throughout the ages 12 and 13, he also became interested in writing his own songs which regularly became part of his set during shows.  Jesse was the opening act for the 80s rock band Living Colour and the headlining act at the "Rock For Haiti" benefit concert on Long Island. After winning Rising Star in 2014, Jesse began performing sold-out shows in New York and Nashville. In 2015, Jesse performed two songs on ABC's ''Dancing With The Stars''.  In early 2016, Jesse signed a record deal with Curb Records and quickly went into the studio that summer to record his long-awaited debut album. His album was recorded at Cove City Sound and Tiki Recording studios on Long Island. On March 16, 2018, Jesse announced the release of two music video releases of his original song "Preaching Like The Pope" and his cover of Michael Jacksons Billie Jean'. The songs continue to garner popularity and attention on Rock radio all around the country. In April, Jesse went on a short New York tour to promote the release of his debut album "I'm Not Like Everybody Else" on vinyl. The tour was followed by a number of performances in "Los Angeles", CA, and 'Nashville', Tennessee. In June, his album was officially released on all platforms. Throughout the year of 2019, Jesse and his band performed in many different states including 'North Carolina'' ''Colorado'', and ''Missouri'', and eventually made his debut overseas performance in England.  At the beginning of 2020, Jesse announced new tour dates in a number of different states and has also dropped hints about new music.  Links: www.jessekinch.com Follow The Entertainment Engine for weekly news & updates. Twitter @entengine Facebook www.facebook.com/TheEntertainmentEngine Instagram @seamless_entertainment The Entertainment Engine  - Website  Seamless Entertainment - Website The Entertainment Engine - Merch Store Email the team:  [email protected] Send us a voice message via https://anchor.fm/entertainmentengine/message  The background music was written & produced by BeX & Alan Glass. (Seamless Music productions) Podcast engineered & mixed by BeX Gregory. --- Send in a voice message: https://anchor.fm/entertainmentengine/message