The Encore Entrepreneur
The Encore Entrepreneur
Lori Lyons
A podcast for Encore Entrepreneurs - business owners over 50 that weren't born with smart phones in their hands. We are the largest group of small business owners and at times, business can be overwhelming and complicated. This podcast is here to educate and motivate as other Encore Entrepreneurs tell their stories and what's working for them. Then the next episode with go deeper into those strategies for even more depth into various business and marketing strategies.
Are Masterminds the Secret to Business Success?
In today's episode of "Encore Entrepreneur," Lori discusses the value of masterminds in business growth, drawing from Napoleon Hill's concept of coordinated effort among peers. Lori explains how masterminds offer a platform for collective knowledge, skill-sharing, and networking, emphasizing the importance of choosing the right group that aligns with one's business objectives. Sharing personal experiences, Lori illustrates the benefits of collaborative learning and accountability found in mastermind groups. Various types of masterminds are described, and advice is given on selecting the right one to meet specific goals and enhance professional development. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. 🎁 Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. 👥 Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. 📅 Schedule here!  📲 Connect with Lori
Mar 26, 2024
18 min
Mastering Masterminds to Build Your Business with Jay Fairbrother
In today's episode, Lori introduces Jay Fairbrother, a seasoned expert in masterminds with 25 years of experience.   They delve into the intricacies of mastermind groups, discussing their exclusive and collaborative nature, which can significantly elevate their perceived value. Jay explains how masterminds can be leveraged by those with access to industry leaders, and he shares details about his programs designed to help individuals create and launch successful masterminds. Additionally, Jay introduces the "purple fish" concept, a unique approach to defining your niche and avatar. Jay offers a free masterclass and assessment tool to the audience. Jay's free gift: Mastermind Ready Scorecard 📲 Connect with Jay: Website: sixfiguremasterminds.com/  LinkedIn: Jay Fairbrother Facebook: Six Figure Masterminds  Twitter: @jay_fairbrother  Instagram: @sixfiguremasterminds  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. 🎁 Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. 👥 Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. 📅 Schedule here!  📲 Connect with Lori
Mar 26, 2024
33 min
Effective Strategies for Becoming a TEDx Speaker
In this episode, Lori explores the benefits and strategies for becoming a TEDx speaker, following up on insights from TEDx coach Erin Lomen-Jeck. Lori covers the credibility, visibility, and networking opportunities that come with giving a TEDx talk, as well as its potential to boost your personal brand and act as a marketing tool. Lori offers advice on getting selected as a speaker, including establishing expertise and a media presence. Tips for preparing a talk, such as crafting a message, audience understanding, and presentation skills, are also shared. Lori ends with encouragement for future TEDx speakers. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!  Connect with Lori
Mar 19, 2024
20 min
The Red Circle of Stage Presence with Erin Loman-Jeck
In this podcast episode, Lori interviews Erin Loman-Jeck, a speaking coach and TED speaking coach. They discuss Erin's journey from aspiring dolphin trainer to becoming a speaking coach, emphasizing the importance of nonverbal communication, vocal tonality, storytelling, and word choice in engaging an audience. Erin shares insights on how to make a message memorable and impactful, and offers practical advice for speakers to overcome challenges. The episode also highlights Erin's unique approach to TEDx coaching, including getting paid for a role typically unpaid. Erin provides a resource, the "10K from Any Stage Blueprint and Mini Training," to help speakers maximize their impact and income. Contact information for Erin is shared for those interested in further coaching. Grab Erin's free gift:  10K From Any Stage Connect With Erin:  Website: https://ErinLomanJeck.com Facebook - https://www.facebook.com/erinlomanjeckspeakercoach  YouTube - https://ww https://www.youtube.com/channel/UCtGnTVq9moD-3Rs43cwpeDw http LinkedIn-  https://www.linkedin.com/in/erinlomanjeck Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!  Connect with Lori
Mar 19, 2024
41 min
What Does It Take to Be a High Performer?
In this episode of the Encore Entrepreneur podcast, Lori explores the traits and strategies of high performers, referencing experts like Tony Robbins and Brendon Burchard. She discusses how high performers excel through productivity, attention to detail, and a goal-oriented approach. Lori offers advice on using technology, prioritizing tasks, delegating, and setting measurable goals. She emphasizes the importance of continuous learning, networking, and maintaining work-life balance. Lori provides practical tips and invites listeners to her Facebook group for further support in enhancing their entrepreneurial performance. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori
Mar 12, 2024
21 min
How Can You Achieve Big Audacious Goals and Become a High Performer with Sally Arkell Boyles
In this podcast episode, host Lori interviews high-performance coach Sally Arkell Bowles. They talk all about the concept of high performance and strategies for achieving ambitious goals. Sally shares her journey from fashion buyer to corporate leadership and eventually becoming an entrepreneur and coach. She emphasizes the importance of setting massive goals that seem beyond reach, as this fosters growth. Sally discusses the significance of committed decisions and self-image in reaching high performance, and the need to surround oneself with like-minded individuals. The conversation also touches on the value of systems and routines, and the psychological aspects of envisioning success. Sally's approach is exemplified by her work with a client named Jane, who aspired to create a wellness center for trauma survivors. Lori and Sally conclude by discussing the mental positioning necessary to achieve one's goals, including visualization and gratitude practices. Connect with Sally:  Website: sallyarkellboles.com Sally's Social Media:  https://www.linkedin.com/in/sallyarkellboles/ https://www.instagram.com/sallyarkellboles/ https://www.facebook.com/sally.arkellboles https://www.facebook.com/groups/actingwithintention https://www.youtube.com/channel/UCdixVib1vVqQEarImLVPKJQ   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori
Mar 12, 2024
41 min
Empty Nesters and Seasoned Business Owners with Ruthie Gray
In thie Encore Stories edition of the Encore Entrepreneur Podcast, Lori interviews Ruthie Gray, a business coach and content marketer. Ruthie discusses her journey from being a mother to becoming an entrepreneur, starting with her parenting blog and evolving into coaching and group coaching. She emphasizes the importance of having a website and not relying solely on social media platforms. Ruthie also shares her experience of dealing with the empty nest syndrome as her children left home and how she found purpose and confidence in her work. The episode ends with Ruthie offering a free chapter of her book, "Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose." Ruthie's free gift - https://authenticonlinemarketing.com/book/ Her website - https://authenticonlinemarketing.com Ruthie's social media: Instagram: https://www.instagram.com/authenticonlinemarketingpod/ Facebook: https://www.facebook.com/authenticonlinemarketingpod Lori's Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori
Mar 5, 2024
39 min
Showcasing Your Business With a Book
In this episode of "The Encore Entrepreneur," Lori talks about the benefits of writing a book for professionals looking to establish credibility and authority in their field. The episode covers how a book can be used for lead generation, speaking opportunities, and creating new revenue streams. Lori offers advice on finding inspiration for book content from various sources, including personal experiences and client stories, and suggests repurposing existing content. Challenges such as time and financial investment are acknowledged, but the focus is on the professional and personal growth that can result from publishing a book. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori
Feb 27, 2024
19 min
Impactful Collaboration with Publisher Lynda Sunshine West
Today, Lori welcomes Lynda Sunshine West, a book publisher specializing in collaborative books. They discuss Lynda's journey from participating in a collaboration book to becoming a successful publisher. Lynda shares her story of overcoming fears, including her "Year of Fears" challenge and her transition from not being a reader or writer to publishing international bestsellers. They explore the benefits and potential pitfalls of collaboration books, emphasizing the importance of working with reputable publishers. Lynda also recounts her experiences meeting celebrities at the Rock and Roll Hall of Fame inductee ceremony and the importance of seizing opportunities despite fear. The episode concludes with Lynda offering a free download of her book to help others face their fears and Lori expressing admiration for Lynda's courage and collaborative spirit. Lynda's free gift - Free copy of Lynda's book - The Year of Fears Website - https://actiontakerspublishing.com Connect with Lynda on Social Media: Facebook: https://www.facebook.com/lyndasunshinewest LinkedIn: https://www.linkedin.com/in/lyndasunshinewest Instagram: https://www.instagram.com/lyndasunshinewest YouTube: https://www.youtube.com/@actiontakerspublishing Clubhouse: https://joinclubhouse.com/@lyndashunshine TikTok: https://www.tiktok.com@bookpublishingexpert IMDb: https://www.imdb.com/name/nm10751926/   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori
Feb 27, 2024
45 min
Going Beyond Email, Revolutionizing Your Follow Up
In this today's episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email. She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against overbearing follow-ups, like daily calls or pushy tactics, and advises respecting clients' communication preferences. By sharing personal anecdotes, Lori aims to inspire listeners to refine their follow-up techniques to strengthen client relationships.   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori
Feb 20, 2024
16 min
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