What does it take to turn a new nurse practitioner practice into a profitable, sustainable business? In this follow-up conversation, Justin reconnects with Abby, a family nurse practitioner who recently launched her own women’s health practice. They discuss how to stand out in a competitive market, create high-value service packages, price offerings for healthy margins, and attract patients by maximizing existing relationships and local marketing opportunities. Justin also shares his approach...

What should you do when you have a good practice, a solid foundation, and you're still waiting for the growth to take off? In this consultation-style episode, Justin works with a nurse practitioner who has built her own practice but is struggling to attract more patients and wondering what she should change. They discuss marketing mistakes, choosing the right niche, rebranding around men's health, building reviews and referrals, pricing for healthy margins, and identifying where to focus limi...

What happens when a new nurse practitioner decides the traditional career path isn't enough? Justin sits down with Abdul, a young NP, to talk about getting started in business, building financial flexibility, navigating a saturated market, and creating a practice that can eventually grow beyond the owner. They also explore scalable business models, high-ticket services, location strategy, and the mindset required to take calculated risks. A candid conversation about thinking differently, st...

What does it really take to grow a successful nurse practitioner practice? In this solo Q&A episode, Justin answers questions about overcoming growth plateaus, increasing revenue, hiring providers, managing profits, and knowing which services are worth adding. He also shares his approach to starting a cash-pay practice with a lean budget and building a business around recurring revenue and scalable systems. Tune in for practical advice on moving beyond busy work, making smarter business d...

Emily recently opened her own men’s health clinic and joins Justin for a practical conversation about navigating the early stages of practice ownership. They discuss patient acquisition, referral programs, online reviews, local marketing, pricing, subscriptions, operating expenses, and creating simple workflows that keep the practice running efficiently. Justin also shares advice on staying flexible, recognizing opportunities, and allowing the market to guide future service lines. For nurse p...

Amy has built a successful wellness practice focused on HRT and weight loss, and now she is looking at how to improve profitability, streamline the business, and continue growing. In this episode, Justin and Amy discuss pricing, medication costs, improving margins, recurring revenue, and the importance of diversifying beyond weight loss. They also explore expanding into women's HRT, developing simple clinical protocols, and hiring additional providers to create a practice that can grow beyond...

In this clinical episode, Justin takes a closer look at the Hormonal Homeostasis Panel and how providers can use a broader set of laboratory markers to better understand hormonal balance, metabolism, body composition, healthy aging, and potential treatment response. He walks through the different components of the panel, including sex hormones, reproductive hormones, thyroid markers, metabolic health, and growth related factors, while explaining what different patterns can tell you about a pa...

In this episode, Justin is joined by Salina, a family nurse practitioner who has built a successful DPC and wellness practice. They discuss expanding the practice with additional providers, creating new service lines, increasing patient lifetime value, and using a lean business model to grow without unnecessarily increasing overhead. The conversation also explores Salina's interest in expanding into men's health, how to structure and compensate a part-time provider, and how building a team ca...

In this episode, Justin sits down with Danielle, a women's health nurse practitioner preparing to launch her own wellness and longevity practice. They discuss how to structure services and pricing, create subscription and package options, increase patient lifetime value, and position a practice around a clear value proposition. The conversation also covers incorporating complementary services, setting boundaries with patients, creating different levels of access, and knowing when the t...

In this episode, Justin and Luke discuss what it takes to scale a successful practice beyond the owner. They cover hiring and compensating providers, creating clinical protocols and systems, expanding through telemedicine, and building a team that can support continued growth. They also explore patient referrals, local marketing, increasing patient lifetime value, and new revenue opportunities that can emerge as a practice grows. If you've built a practice that's working and are w...