The eCommerce Playbook - For Magento, Shopify & BigCommerce
The eCommerce Playbook - For Magento, Shopify & BigCommerce
iwd Agency
Want to learn about cutting-edge products and strategies that move the needle for eCommerce? We cover topics from the major eCommerce platforms such as Magento, Shopify, and BigCommerce. Want to discover how to drive online revenue gains and increase business efficiency? If so, The eCommerce Playbook is for you! The eCommerce Playbook illuminates the latest trends, products, and strategies in the world of eCommerce.
Are SEO Jobs Dead? What Does ChatGPT Mean for SEO Work?
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   ChatGPT is a cutting-edge technology that has taken the world by storm.In this episode, we explore how it can revolutionize the way businesses operate in the ecommerce space, and the limitations you'll need to keep in mind when using it.Join us as we dive into ecommerce applications of ChatGPT, while our resident SEO wizard, John, proves he's still irreplaceable.   ============================================================== Other eCommerce Resources: eCommerce Trends in 2023Designing a High Converting eCommerce Store with an AgencyWhat's New in Adobe Commerce 2.4?Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & CostProven Metrics for Your eCommerce Success Using AOV & CROThe Rise & Fall of PelotonShopify Plus VS. Adobe CommerceAdobe Commerce: Open Source VS. CommerceAdobe Commerce Pricing10 Best Adobe Commerce B2B FeaturesWhat is Adobe Analytics?     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Mar 15, 2023
14 min
Video
eCommerce Trends in 2023
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Going into 2023, there are several trends in ecommerce to watch out for.Check out our top recommended solutions, that are bound to improve your customers' shopping experiences, and drive engagement with your brand.   ==============================================================   BOOKMARKS:00:00 - eCommerce Trends00:24 - BOPIS (Buy Online Pick-up In-Store)01:12 - AI and Machine Learning in eCommerce: Search Functionality, Related Products, and AI Generated Photography02:36 - Social Media Shopping03:15 - User Generated Content03:36 - Omnichannel Shopping Experiences04:03 - Trends in Personalization05:08 - Customer Demographics05:45 - Blockchain based Payment Options06:18 - Live Stream Purchases07:03 - Automated Customer Service Experience08:37 - Voice Commerce19:18 - Augmented Reality (AR) in eCommerce10:10 - Subscription Services11:11 - ADA Compliance, Web Accessibility12:02 - Gamification in eCommerce   ============================================================== Other eCommerce Resources:   Designing a High Converting eCommerce Store with an AgencyWhat's New in Adobe Commerce 2.4?Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & CostProven Metrics for Your eCommerce Success Using AOV & CROThe Rise & Fall of PelotonShopify Plus VS. Adobe CommerceAdobe Commerce: Open Source VS. CommerceAdobe Commerce Pricing10 Best Adobe Commerce B2B FeaturesWhat is Adobe Analytics?Walmart Shares eCommerce Technologies with Adobe Commerce     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Dec 29, 2022
13 min
Video
Designing a High Converting eCommerce Store with an Agency
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Wondering what goes into the process of designing an ecommerce store?In this episode, we discuss all the steps you can expect, working with an ecommerce agency.Here's how we build for high conversions!   ==============================================================   BOOKMARKS:00:00 - Designing a High Converting eCommerce Store00:50 - Onboarding Call01:11 - Client Questionnaire01:38 - Choosing the Right Platform02:37 - Product Types, Product Configuration03:05 - Brand Style Guides and Alternative Solutions04:32 - Competitor Analysis: Direct & In-Direct Competitors05:08 - Customer Demographics05:26 - Product Catalogs, Product Pages, Category Pages05:47 - Designing for eCommerce: Functional Design06:21 - Low-Fidelity Wireframes and User Experience (UX)09:27 - Design Process12:13 - Product Configurations, Extensions, and Customization13:05 - Designing for Mobile & Desktop13:40 - Client Feedback and Revisions14:48 - Going into the Development Stage15:52 - Responsive Design: Design Breakpoints16:35 - Quality Assurance (QA) and Testing17:40 - Delivering to the Client, Going Live18:20 - Site Optimization   ============================================================== Other eCommerce Resources:   What's New in Adobe Commerce 2.4?Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & CostProven Metrics for Your eCommerce Success Using AOV & CROThe Rise & Fall of PelotonShopify Plus VS. Adobe CommerceAdobe Commerce: Open Source VS. CommerceAdobe Commerce Pricing10 Best Adobe Commerce B2B FeaturesWhat is Adobe Analytics?Walmart Shares eCommerce Technologies with Adobe CommerceWhat is Adobe Experience Manager?     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Dec 20, 2022
20 min
Video
What’s New in Adobe Commerce 2.4 (Magento)
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   All you need to know about the latest features in Adobe Commerce 2.4!For a detailed comparison of all features from Adobe Commerce 2.0 to 2.4, check out the full list at iwdagency.com   ==============================================================   BOOKMARKS:00:00 - Adobe Commerce 2.400:56 - Seller Assisted Shopping01:59 - Live Search powered by Adobe Sensei02:57 - Walmart Marketplace & Amazon Sales Channel03:59 - Buy Online Pickup In-Store (BOPIS)04:35 - Store Fulfillment & Multi-Source Inventory Management04:55 - Enhanced Media Gallery & Asset Management05:23 - Adobe Stock Integration05:45 - Platform, Performance, & Security Enhancements06:03 - Upgrade Compatibility Tool06:36 - Site-Wide Analysis Tool07:05 - B2B Order Approval Workflows   ============================================================== Other eCommerce Resources:   Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & CostProven Metrics for Your eCommerce Success Using AOV & CROThe Rise & Fall of PelotonShopify Plus VS. Adobe CommerceAdobe Commerce: Open Source VS. CommerceAdobe Commerce Pricing10 Best Adobe Commerce B2B FeaturesWhat is Adobe Analytics?Walmart Shares eCommerce Technologies with Adobe CommerceWhat is Adobe Experience Manager?Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Dec 11, 2022
8 min
Video
Email Marketing for eCommerce Guide for Beginners (Tips, Strategies & Key Metrics)
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table.Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions!   ==============================================================   BOOKMARKS:00:00 - Email Marketing Tips01:28 - Best Strategies to Start with Email Marketing03:03 - Your Email List: Welcome List and Opt-ins04:18 - Abandoned Cart Email Flows04:43 - Abandoned Cart Emails Frequency: How Many You Should Send05:43 - Email Marketing - Key Metrics05:50 - 1. Open Rate Metric & AB Testing07:02 - 2. Clickthrough Rate07:23 - Email Frequency & Brand Awareness08:41 - Email Marketing Driven by Personal Data10:04 - Email Design Tips11:08 - Email Marketing: in-house vs. Agency13:20 - Email Marketing During Holidays15:38 - Drip Campaigns & Segmentation16:21 - Using Templates for Email Marketing17:49 - Browse Abandonment   ============================================================== Other eCommerce Resources:   Proven Metrics for Your eCommerce Success - Using AOV & CROWhen To Use An Agency Or Freelancer For Your eCommerce StoreEmail Marketing Tips for Your eCommerce BusinesseCommerce SEO Optimization TutorialHow to Do Cannabis MarketingHow to Do Digital Marketing for AgricultureWhat is Adobe Experience Manager?What is Adobe Analytics?What is Marketo?Three Types of Subscription Business Models     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Nov 28, 2022
19 min
Video
Magento 2 Upgrade (Adobe Commerce) Guide - Best Practices, Frequency & Cost
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   In this episode, we go over all you need to know about Adobe Commerce (Magento) upgrades.   ==============================================================   BOOKMARKS:00:00 - Adobe Commerce (Magento) Upgrade00:50 - How Often You Need to Upgrade01:46 - Going from Magento 1 to Magento 203:19 - How to Estimate Your Upgrade Costs05:08 - Process of Upgrading at IWD Agency08:14 - Adobe Commerce Security Patches   ============================================================== Other eCommerce Resources:   Proven Metrics for Your eCommerce Success Using AOV & CROThe Insane Growth of FigmaThe Rise & Fall of PelotonShopify Plus VS. Adobe CommerceAdobe Commerce: Open Source VS. CommerceAdobe Commerce Pricing10 Best Adobe Commerce B2B FeaturesWhat is Adobe Analytics?Walmart Shares eCommerce Technologies with Adobe CommerceWhat is Adobe Experience Manager?Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Nov 25, 2022
9 min
Video
The Insane Growth of Figma from Startup to $20 Billion Exit
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   Most people aren't that gifted in the design department.For them, Figma has been the guiding light; and well, in that process, became a $20 billion company.In this episode, we're going to take you along Dylan's journey from taking Figma from a little startup to one of the biggest names in the world.   ==============================================================   BOOKMARKS:00:00 - The Insane Growth of Figma00:36 - How Figma Started01:49 - Figma Begins to Expand02:45 - Figma Launch03:04 - Figma Community03:58 - Figma's Journey to Monetization05:45 - The Pandemic's Effect on Figma's Growth06:51 - Figma Becomes a Threat to Adobe09:02 - Adobe Announces Deal to Buy Figma09:41 - What This Means for Figma's Future   ============================================================== Other eCommerce Resources:   The Rise & Fall of PelotonThe Rise & Fall of AllBirds Shein's INSANE Growth Email Marketing Tips for Your eCommerce Business eCommerce SEO Optimization Tutorial How to Do Digital Marketing for Agriculture?How to Do Cannabis Marketing?     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Oct 15, 2022
11 min
Video
The Rise and Fall of Peloton
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   A few years ago, you couldn't talk about at home fitness without the word peloton coming up in the conversation.That's because Peloton was a whole revolution.The company seemingly popped up out of nowhere at the right time and got so successful that it made its way to an unbelievable $607 million revenue.But if you think about it right now, it'll just feel like a distant memory, even though it wasn't.In this episode, we're going to be talking about the insane rise and fall of Peloton.   ==============================================================   BOOKMARKS:00:00 - The Rise & Fall of Peloton00:29 - How Peloton First Started01:33 - Founders of Peloton01:42 - Initial Funding02:33 - Peloton's Promising Beginnings03:06 - Peloton's Success Fueled by the Pandemic03:58 - Improving on Existing Business Model04:17 - Peloton Subscription Plans05:11 - Peloton's Downfall05:49 - Safety Issues and Tragedy06:57 - Sales Drop07:53 - Employee Layoffs and CEO replacement08:47 - Other Factors that Lead Peloton's Downfall10:24 - Lessons from Peloton's Story   ============================================================== Other eCommerce Resources:   eCommerce SEO Optimization TutorialPre-COVID eCommerce TrendsPost COVID eCommerce TrendsHow to Do Digital Marketing for Agriculture?How to Do Cannabis Marketing?Top 6 Marketing Tricks Using TikTok for Your BusinessWhat is Adobe Analytics?     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Oct 5, 2022
11 min
Video
The Rise & Fall of AllBirds
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   At its peak, AllBirds represented a brand that could potentially dominate the footwear market while also being eco-friendly.But somewhere along the line, it all fell apart. So, what really happened?How did AllBirds go from being one of the brightest prospects in the fashion industry to a potential Silicon Valley failure? Let’s take a look.   ==============================================================   BOOKMARKS:00:00 - The Rise & Fall of AllBirds00:42 - How AllBirds First Started01:15 - Tim Brown Looks to New Zealand's Wool Industry for Product Material01:44 - Kickstarter Campaign02:18 - AllBirds' Launch with Tim Brown and Joey Zwillinger as Founders03:50 - Major Problems - The Fall of AllBirds05:24 - Quality Issues and Negative Reviews06:24 - Further Losses in Stock and Company Value08:15 - AllBirds' Recent Standing and Future Outlook   ============================================================== Other eCommerce Resources:   eCommerce SEO Optimization TutorialPre-COVID eCommerce TrendsPost COVID eCommerce TrendsHow to Do Digital Marketing for Agriculture?How to Do Cannabis Marketing?Top 6 Marketing Tricks Using TikTok for Your BusinessWhat is Adobe Analytics?     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Sep 27, 2022
9 min
Video
Email Marketing Tips for Your eCommerce Business
IWD Agency - Visit Our WebsiteContact Us:  [email protected] Blog PostMarketing Services   When it comes to email marketing, you’re probably aware that there are about a million different ways you can ensure everything from the best open rate to the most conversions.Avoid the confusion, and start your email marketing campaign with these tips in mind!   ==============================================================   BOOKMARKS:00:00 - Email Marketing Tips00:23 - Take a Look at the Numbers - IWD Client Success01:21 - The Five Most Important Metrics to Monitor02:52 - Create Different Emails for Each Segment03:47 - Monitor the Success of Your Campaigns04:26 - Stay Flexible with Your Emails   ============================================================== Other eCommerce Resources:   How to Do Cannabis Marketing in 2021?What is Adobe Experience Manager?What is Adobe Analytics?Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)What is Marketo?Three Types of Subscription Business ModelsTrending Products in eCommerceThe Best PayPal POS System for Your StoreTikTok Marketing for Your BusinessCould You 10X Your Margins by Accepting Bitcoin?     ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================
Sep 16, 2022
5 min
Video
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