Let's address the elephant in the room: ecommerce profitability.
Undoubtedly, competition in the ecommerce space is increasing, acquisition costs are rising and ROAS is diminishing- it's time to review just how profitable it is to keep up an online store.
In this episode, Andrea Leigh, a top 100 Retail Influencer with over 20 years of ecommerce experience presents a framework to build sustainable growth & success online in 5 steps:
- A sustainable cross-retail strategy
- Proper and accurate item setup
- Financial viability
- In stock items
- Receiving traffic and activity
Andrea is the founder and CEO of Allume group, which packages insider intelligence from thought-leaders into digestible online courses for practitioners. Previously, Andrea worked as a senior executive at Amazon, where she helped launch Amazon’s automated pricing system and CRaP (Can’t Realize any Profit) programs.
The framework introduced in this episode has helped 1000s of companies achieve ‘mutual profitability’, in a landscape where both brands and retailers are seeing tightening margins.
Listen in to learn how to apply the 5-step success framework to your company, improve collaboration between brands, manufacturers and retailers, and watch your profitability rise.
