Show notes
Generation Z is not “Millennials: The Sequel.” Instead, the members of this rising generation have their own preferences and values that drive their shopping behavior — and which brands must respond to. Dr. Corey Seemiller, a leading expert on Gen Z, joins host Diane Burley, chief storyteller at Coveo, to talk about key insights on Gen Z’ers and how they shop.Corey Seemiller is a professor at Wright State University in Ohio, the author of four books on Generation Z and a consultant to corporations and marketing firms on Gen Z.Topics: 4:46: What do brands need to know about Gen Z?7:14: Why are Gen Z shoppers so interested in tailored recommendations?9:57: What drives brand loyalty for Gen Z shoppers?16:43: How can brands attract Gen Z shoppers?20:31: How can brands encourage word-of-mouth promotion by Gen Z?26:22: Does Gen Z enjoy shopping?28:51: What are the early predictions about Generation Alpha?33:47: What is the single most important thing for marketers to know about Generation Z?
