In this episode of The E Hustle 9 by Paul Waddy, Paul breaks down why Cyber Week can hurt more than help your eCommerce business. He shares insights into how businesses often over-discount, overspend on marketing, and end up with cash flow problems post-Cyber Week. Paul discusses practical strategies to protect your profits during this high-discounting period and how to avoid the common pitfalls.

Key Topics Covered:

• The dangers of overspending on stock and paid media during Cyber Week.• Why discounting isn’t always profitable and how to protect your margins.• How to leverage CRM, email, and SMS marketing instead of just scaling ad spend.• Real-world examples of how Cyber Week can shrink your bottom line despite high sales.If you’re looking to survive and thrive during Cyber Week while maintaining profitability, this episode is a must-listen! 💡📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce🌐 Learn more and access resources at Paul’s website: LearnEcommerce.comListen to this episode on your favorite platform:🎧 Apple Podcasts - https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959🎧 Spotify - https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToGSubscribe for more eCommerce insights, and hit the bell to stay updated!#eCommercePodcast #CyberWeek #PaulWaddy #Profitability #eCommerceStrategy #ShopifySuccess #BlackFridaySales #DigitalMarketing #TheEHustle #BusinessTips