the e hustle
the e hustle
with Paul Waddy
Learn How to Launch and Scale Your Online Business From the No. 1 Ecommerce coach in the world, and best selling author of Shopify for Dummies and Selling Online for Dummies, Paul Waddy.
#18 - Why Your Business Keeps Running Out of Money
Why Your Business Keeps Running Out Of Money 📄 Description: Sick of watching your bank balance bounce like a yo-yo? 😩In this episode of The e hustle, Paul Waddy breaks down one of the most frustrating challenges for ecommerce founders and operators: cash flow chaos. You’re making sales. The top line looks healthy. But somehow, there's never enough in the bank. Why? Paul reveals the real reasons businesses keep running out of cash—and what to do about it.🔥 We cover:- The silent killer of ecommerce growth- Why profit ≠ cash in the bank- Common traps in stock buying and ad spend- How to structure your cash flow to stay in control- The single KPI every founder must trackIf you’ve ever wondered where your money is going (and how to keep more of it), this is the episode you need.👉 Tune in now to get real, practical tips you can apply today to stop the cash bleed and build a business that funds its own growth.📲 Follow for more ecommerce gold: Instagram – @paulwaddyecommerce Website – www.learnecommerce.com🎧 Listen now and stop the money drain once and for all. #Hashtags: #CashFlow #EcommerceTips #EcommerceFounder #EcommerceCoach #PaulWaddy #TheEHustle #EntrepreneurPodcast #StartupFinance #OnlineStoreTips #EcommerceBusiness #MoneyManagement #FoundersJourney #ProfitNotRevenue
Apr 14, 2025
14 min
#17 - Crafting your USP - How To Make Your Brand The Only Choice
Crafting a Killer USP: How to Make Your Brand the Only ChoiceWhat makes your brand truly different — and why should customers choose you over anyone else?In this episode of The E Hustle, ecommerce coach Paul Waddy breaks down how to craft a powerful Unique Selling Proposition (USP) that doesn’t just compete — it dominates.You’ll learn:• Why most USPs are way too generic (and how to fix yours)• The 3 questions every great brand must answer• Real-world examples of brands that nailed their USP — and what you can learn from them• How to shift your messaging from “just another option” to “the only option” If you’re trying to grow a brand in 2024, clarity beats cleverness.This episode will help you cut through the noise and lock in a message that actually converts.Follow Paul on Instagram for daily ecommerce tips: @paulwaddyecommerce Learn more at www.learnecommerce.com
Apr 1, 2025
12 min
#16 - What Online Business Would I Start With $10k Today?
If you gave me $10K and told me to start an online business from scratch… here's exactly what I’d do (and what I actually did back in 2007). In this solo episode, I walk you through how I turned $10K into a successful ecommerce side hustle selling fashion accessories online—with no fancy branding, no massive warehouse, and no high-risk inventory. Just smart strategy, lean operations, and products with big margins. Whether you're thinking about starting your first ecommerce business or you're looking for a lean model to replicate today—this episode breaks it all down. -> Why I chose fashion accessories -> How I sourced stock with no MOQs -> What products I picked (and how I branded them) -> The 80% margin rule I lived by -> How this outperformed my wholesale biz selling to 200+ stores What would you build with $10K? Drop your thoughts or questions over on Instagram—I'd love to hear them.Want to start or scale your own ecommerce business? Check out www.learnecommerce.com for coaching, tools, and no-fluff resources. Follow Paul on Instagram: @paulwaddyecommerce for daily ecommerce tips, behind-the-scenes, and live Q&As.
Mar 28, 2025
16 min
#15 - The Pros & Cons of Wholesale for an Ecommerce Business
📢 The e hustle by Paul Waddy – The Pros and Cons of Wholesale💼 Thinking about adding wholesale to your eCommerce business? It sounds great—bigger orders, brand exposure, and more revenue. But is it worth the cash flow risks? In this episode of The E Hustle, Paul Waddy shares hard-earned lessons from his early days in wholesale, breaking down the real pros and cons of this business model.🚀 What You’ll Learn in This Episode:✔️ The #1 mistake Paul made in wholesale—and how you can avoid it✔️ Why holding stock can sink your cash flow✔️ The benefits of wholesale: revenue diversification, brand exposure & hitting MOQs✔️ The risks: bad debts, long payment terms & being someone else’s bank✔️ Paul’s non-negotiable rules for making wholesale work without cash flow nightmares💡 "It's not a sale until the money hits the bank." If you're considering wholesale, listen to this first!🎧 Listen now:👉 Apple Podcasts: https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959👉 Spotify: https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG📲 Follow Paul on Instagram for more eCommerce insights: @paulwaddyecommerce📚 Learn how to scale your eCommerce business: www.learnecommerce.com
Mar 17, 2025
15 min
#14 - How to Grow Your Cash in Your Online Business Very, Very Quickly
The e hustle by Paul Waddy – How to Grow Your Cash in Your Online Business Very, Very Quickly💰 Want to scale your eCommerce business and build a strong cash flow strategy? In this episode of The E Hustle, Paul Waddy reveals a game-changing approach to ordering stock, pricing for profitability, and negotiating with suppliers—so you never have to pay out of pocket for stock again!🚀 What You’ll Learn in This Episode:✔️ The stock ordering strategy that keeps your cash flow positive✔️ How to price for a 70% intake margin to maximize profitability✔️ The supplier negotiation tactics that can get you zero upfront payment and extended payment terms✔️ The 33% sell-through rule that ensures your sales cover your stock costs in just 30 days🔑 Cash flow issues can sink even profitable businesses—this episode will show you how to avoid that trap and grow your online business FAST!🎧 Listen now:👉 Apple Podcasts: https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959👉 Spotify: https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG📲 Follow Paul on Instagram for more eCommerce insights: @paulwaddyecommerce📚 Learn how to scale your eCommerce business: www.learnecommerce.com#ecommerce #ecommercetips #shopify #dropshipping #entrepreneur #smallbusiness #ecommercebusiness #cashflow #ecommercemarketing #supplychain #onlineretail #businessgrowth #ecomhustle #PaulWaddy
Mar 10, 2025
20 min
#13 - Scaling an Ecom Business to a $100k a Month with ONE full time team member
Can you scale an ecommerce business to $100k/month with just ONE full-time team member? 💰 The answer is YES—and in this episode of The E Hustle, Paul Waddy breaks down exactly how one of his clients did it, all while working from home and staying profitable at 20%! 🚀👉 This episode covers:✅ The 10 key steps to hitting $100k/month in sales✅ Why inventory turnover and low MOQs are CRUCIAL to cash flow✅ The 25% reinvestment rule for long-term growth✅ How to eliminate the need for constant discounting✅ Why new product drops and organic content drive sustainable revenue✅ Why running your own Facebook Ads (at first) makes all the differenceIf you're an eCommerce founder looking for a lean, profitable, and scalable business model, this episode is a MUST-LISTEN. Stop burning cash on ads, start controlling your margins, and build a business that actually pays you in the long run!📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce🌐 Learn more & access resources at Paul’s website: LearnEcommerce.com
Feb 21, 2025
12 min
#12 - How to Make $50k a Month From Your Side Hustle?
In this episode of The E Hustle by Paul Waddy, Paul reveals the exact strategy to build a $50k/month eCommerce business in just 9 months. Designed for sole traders and side hustlers, this playbook focuses on sourcing ready-to-ship products, managing inventory efficiently, and reinvesting profits into growth. 🚀 Key Topics Covered: How to source products from Alibaba with stock service The importance of small, lightweight products for quick inventory turnover Why breadth over depth is key to boosting conversion rates Building a scalable side hustle with high margins and minimal risk Real-world examples of students hitting $50k+ in monthly sales This is the ultimate guide for anyone looking to grow their side hustle into a profitable eCommerce business, all while learning the foundations of online retail. 📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com Listen to this episode on your favorite platform: 🎧 Apple Podcasts 🎧 Spotify Subscribe for more eCommerce insights, and hit the bell to stay updated! #eCommercePodcast #SideHustle #PaulWaddy #ShopifyTips #eCommerceStrategy #OnlineBusiness #TheEHustle #DigitalMarketing #ShopifySuccess #Entrepreneurship
Jan 17, 2025
20 min
#11 - Do Dropshippers Really Make Money?
Description: In this episode of The E Hustle by Paul Waddy, Paul dives into the world of dropshipping and answers the question many aspiring eCommerce entrepreneurs ask: Can you really make money dropshipping? Spoiler alert: the answer may surprise you. While dropshipping can be a great training ground for beginners, Paul explains why it’s not the lucrative business model many claim it to be, especially in the age of Temu, Shein, and Amazon. 🚨 Key Topics Covered: The pros and cons of dropshipping as a business model Why low margins and high competition make dropshipping unsustainable The rise of platforms like Temu and Shein and their impact on dropshipping How to use dropshipping as a learning tool, not a path to riches The better alternative: creating and selling your own high-margin product If you’re considering dropshipping or just want to understand its place in today’s eCommerce landscape, this episode is a must-listen. 💡 📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com Listen to this episode on your favorite platform: 🎧 Apple Podcasts 🎧 Spotify Subscribe for more eCommerce insights, and hit the bell to stay updated! #eCommercePodcast #Dropshipping #PaulWaddy #ShopifyTips #eCommerceBusiness #DigitalMarketing #TheEHustle #ShopifySuccess #Entrepreneurship #OnlineBusinessTips
Jan 8, 2025
11 min
#10 - How Much To Spend On Paid Media
Title: How Much Should You Spend on Paid Media? | The E Hustle by Paul Waddy Description: In this episode of The E Hustle by Paul Waddy, Paul tackles one of the most debated topics in eCommerce: How Much Should You Spend On Paid Media? Spoiler: there’s no one-size-fits-all answer. Paul walks you through his bottom-up approach to determining ad spend, focusing on profitability and what you want to achieve from your business. Key Topics Covered: Why a “one-size-fits-all” percentage for ad spend doesn’t work The importance of setting net profit goals and working backwards The 50-30-20 rule: gross profit, operating expenses, and net profit How to avoid over-reliance on ads and focus on brand strength Real-world examples from brands spending as little as 5% on ads while maintaining high profitability If you’ve ever wondered how to balance ad spend, profitability, and growth, this episode is packed with actionable insights! 💡 📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com Listen to this episode on your favorite platform: 🎧 Apple Podcasts 🎧 Spotify Subscribe for more eCommerce insights, and hit the bell to stay updated! #eCommercePodcast #PaidMedia #DigitalMarketing #PaulWaddy #eCommerceStrategy #Profitability #TheEHustle #ShopifySuccess #AdSpendTips #Entrepreneurship
Nov 29, 2024
15 min
#9 - How to Lose Money This Cyber Week
In this episode of The E Hustle 9 by Paul Waddy, Paul breaks down why Cyber Week can hurt more than help your eCommerce business. He shares insights into how businesses often over-discount, overspend on marketing, and end up with cash flow problems post-Cyber Week. Paul discusses practical strategies to protect your profits during this high-discounting period and how to avoid the common pitfalls. Key Topics Covered: • The dangers of overspending on stock and paid media during Cyber Week. • Why discounting isn’t always profitable and how to protect your margins. • How to leverage CRM, email, and SMS marketing instead of just scaling ad spend. • Real-world examples of how Cyber Week can shrink your bottom line despite high sales. If you’re looking to survive and thrive during Cyber Week while maintaining profitability, this episode is a must-listen! 💡 📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce 🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com Listen to this episode on your favorite platform: 🎧 Apple Podcasts - https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959 🎧 Spotify - https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG Subscribe for more eCommerce insights, and hit the bell to stay updated! #eCommercePodcast #CyberWeek #PaulWaddy #Profitability #eCommerceStrategy #ShopifySuccess #BlackFridaySales #DigitalMarketing #TheEHustle #BusinessTips
Nov 4, 2024
10 min
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