Did you ever wonder why some ghostwriters take on ghostwriting work in the first place? I present a few reasons why I ghostwrite and what the differences are between a ghostwriter and a freelance writer. 

Have you been invited to appear on a talk radio show? Radio spots can be valuable publicity/PR opportunities for thought leaders. If you've been invited to appear on a radio show, then there are a few things you should know to make the most of the opportunity. Watch to find out what they are.  For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buzzword and explain why - from my perspective at least - done right it's an extremely valuable and powerful form of marketing. 

A common question I get from a lot of prospects is "how do we work with you?" or "what's your process?" or "what's the process of working with a ghostwriter (or freelance writer)? In this video I wanted to provide some guidance about — per the title — what's typically involved in hiring and working with a freelance writer from screening through to onboarding and briefing. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

What is thought leadership? How does it differ from content marketing? The answer in five minutes.

One of the main advantages of inbound marketing as opposed to outbound approaches is that the value of your content assets increases over time.  In PR terms, a lot of the activity that we engage in is outbound - like cold pitching the media. But are there ways we could borrow from the inbound marketing playbook? Check out this video insight to learn more. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

In this webinar, thought leadership specialist Daniel Rosehill, founder of DSR Ghostwriting, will demystify thought leadership, explain what it is, why it’s different than content marketing, and how you can use both to good effect in your organization.   This webinar will cover:  • Thought leadership: what is it?  • Thought leadership: key benefits  • Thought leadership vs. content marketing  • Formats for thought leadership  • Placement and distribution opportunities, including on-site and off-site resources   For more information, including upcoming webinars, visit DSR Ghostwriting at DSRGhostwriting.com.

Writing briefs are sets of written instructions that help direct freelance writers towards creating the best possible piece of writing for your needs. In episode 14 of the DSR Ghostwriting podcast, thought leadership freelance ghostwriter Daniel Rosehill explains the elements you should include every time you're briefing freelance content writers. Listen to this episode to learn: - What to include in your freelance writing briefs - How long your briefs should be - How many resources to include To read the accompanying blog post and to download a brief template and example, see: dsrghostwriting.com/insights/a-brief-guide-to-briefing-freelance-writers/

Thought leadership and content marketing both generate a lot of excitement and interest among marketers, but a lot of producers (mistakenly) think that thought leadership is simply content marketing in executive clothing.  This is not the case! In this episode of the DSR Ghostwriting Podcast, I run through my first article for Entrepreneur.com entitled 'The 4 Key Differences Between Thought Leadership and Content Marketing' I cover: The different mechanisms through which thought leadership and content marketing work to position the authoring party as a reliable potential vendor How thought leadership exchanges quality, original insights for executive attention while content marketing exchanges value and educational information  Where thought leadership and content marketing sit in sales and marketing funnels Distribution channels: onsite vs. offsite and managed vs. unmanaged. How thought leadership and content marketing authors need to plan for different routes to audience How content marketing and thought leadership can be used in conjunction Entrepreneur post: https://www.entrepreneur.com/article/358323 If you're interested in learning more about how thought leadership and content marketing can boost your organization's brand awareness, lead generation and positioning, visit dsrghostwriting.com.

How much does freelancing writing cost? Is it better to hire a freelance writer who charges by the word, by the hour, or per finished project? I explain the pros and cons of each from both the writer's perspective and that of you — the client. I also explain why I quote according to project specification and touch on the various things that go into putting together a quote for writing services rendered. Finally, I pull together a realistic sample quote to explain why, sometimes, thought leadership writing does justifiably cost a little bit more than marketplace rates. For more information about how thought leadership can help your business, check out DSR Ghostwriting at DSRGhostwriting.com — or the DSR Ghostwriting Insights page (formerly 'the blog'), which is now housed at dsrghostwriting.com/insights