The Drum assembled its industry-leading TV Advisory Panel feature for a frank discussion about CTV audience measurement. Media editor John McCarthy questioned GroupM’s Simon Thomas, 4A’s Ashwini Karandikar, Direct Line Group’s Sam Taylor, The VAB’s Sean Cunningham and Innovid’s Tal Chalozin. Throughout the episode, we learn about the ever-broad demands of measurement and how the tools can now be built to meet them. But what happens when regulation starts paying attention to CTV? Listen here.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

What Does The Future Hold for Barb and TV Audience Measurement?

John and Hannah return for series two of The Drum's TV Talks. In this series we catch up with top TV buyers, adtech execs and media owners to find out all the new ways brands can advertise on TV from the traditional ad spot to the funkiest branded content. Hosted on Acast. See acast.com/privacy for more information.