Ahead of May’s upfronts, reporter Hannah Bowler caught up with Roku’s agency partnership chief Kristina Shepard who declared 2022 as the first ‘true streaming’ upfronts and talked Roku originals after it brought failed Quibi’s programming slate.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Advertisers Demand CTV Ups its Measurement Game

John and Hannah return for series two of The Drum's TV Talks. In this series we catch up with top TV buyers, adtech execs and media owners to find out all the new ways brands can advertise on TV from the traditional ad spot to the funkiest branded content. Hosted on Acast. See acast.com/privacy for more information.