<p>Becky Simon is the Director of Demand Generation at Smartsheet. In this episode, we discuss best practices for written word content marketing; tracking leading indicators, and the importance of creating content that adds value to the prospect&#39;s research journey.</p>

Investing in Your People Reduces Risk

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.