<p>Lauren DiPaola is the Deputy Vice President for Public Affairs at PhRMA, which is the trade group representing the pharmaceutical industry. In this episode, we talk about why PhRMA built out its own tech stack, messaging to discreet stakeholder groups, and how COVID has impacted how the association has thought about its messaging.</p>

Be Useful to the Searcher

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.