Why the Swiss Army Knife Strategy of content production will get you nowhere fast, and what you really should be doing...

Many companies want a video, but they don't know how it fits in their overall business plan, which can actually hurt what they're trying to accomplish, instead of amplifying their message!  Today I speak about the need for clarity of pain points, going department by department, outlining your marketing and sales funnels, figuring out a budget, and getting your boss on board.  #video #marketing #sales #business

Figuring out a content strategy that works for your business can be overwhelming. I'd like to help bring some clarity and order to the madness.

Are social media platforms ruining creativity and what does that say for your business?

It was a HUGE pleasure to host David Meltzer of Sports 1 Marketing on The Creators Forum Podcast. He is an incredible wealth of knowledge and experience, but even more than that, a wonderful person to speak with. We spoke about best networking strategies, how to connect with celebrities, the transformative power of Napoleon Hill's book -- Think and Grow Rich, and how Moses could've reached the promised land sooner?!

Jamie Geller an Israeli-American food writer, celebrity chef, television producer and businesswoman. She is an author of several cookbooks and the founder of the Kosher Media Network as well as the CMO of Aish Global.   Follow Jamie on your favorite social platform (@JamieGeller) or visit jamiegeller.com.   2:18 - Jamie's Background as a Producer for CNN and HBO  9:39 - Dreams Can Change and That's Ok  15:43 - Jamie Starts Her Own Business  19:16 - How Jamie Grew Her Personal Brand  29:43 - Amplifying Brand Growth  34:01 - How to Grow Your Brand in a Crowded Market  39:00 - Who's Your Greatest Professional Influence and Why?   --    FOLLOW ME:  LinkedIn: https://www.linkedin.com/in/dovcarpe/  Facebook: https://www.facebook.com/dovcarpe/  Instagram: https://www.instagram.com/dovcarpe/  Twitter: https://twitter.com/dovcarpe  Website: https://www.carpentrymedia.com/

Perry Nalevka helps tech companies accelerate their growth by removing friction from the flywheel. If you are interested in fewer sales calls and more customers, reach out to him on LinkedIn. 0:00 - Introduction and the Origins of Penguin Strategies 3:28 -The Vision for Penguin Strategies  5:47 - The Benefits of Content Marketing in the B2B Tech Space 8:05 - Outbound vs. Inbound Marketing 10:55 - The Secret to Successful B2B Marketing 19:49 - What is HubSpot? 27:21 - How Important Are Testimonials in the Marketing Funnel? 32:01 - The Best Way for a Creative Freelancer to Work with a Marketing Agency 42:22 - Perry's Greatest Professional Influence

Dot Lung's bio. - Dot stands for Dorothy, and Lung means “Dragon” in Mandarin. After growing up in Los Angeles, I traveled the world working on a variety of campaigns until I found a home in Barcelona. Since 2011, Barcelona has inspired me to be the magical and fierce being I am today. I started my social media career formally at OFFF Festival, where I was in charge of the online community and audience engagement. We developed their first steps of an authentic, organic messages which continues to this day. Before OFFF, I had been an active social media user since the days of MySpace where I had not only my personal profile, but was also selling real estate through the platform! Not a digital extremist like me? It’s not for everyone, but based on my total immersion, I can help you create the optimum digital experience for your brand, your personal identity, or your campaign. My goal is to empower creatives to achieve their dreams. Plus, I have access to the top talent to incorporate your most magical aspiration and achieve your greatest goals.   0:00:49 - What inspired you to start traveling so frequently? 0:02:41 - How has breaking out of your comfort zone helped build your social following?   00:05:05 - Building a personal brand by helping others live out their dreams through your social presence   0:07:00 - Running Social Media for brands helped Dot make major connections 0:10:42 - How has fearlessness and creativity contributed towards your professional life? 0:13:49 - Intro to 7 Elements of The Dragon's Formula 00:15:46 - Dialogue - And the future of Chat Bots    00:19:23 - Relatability - Putting yourself in someone else’s shoes. 00:22:49 - How much should you open up personally on social? Stories, even sad ones, are actually better for the algorithm. 0:30:07 - Authenticity - Your Vibe Attracts Your Tribe 0:33:38 - How to create your brand persona and attract your target audience. 0:37:16 - Giving, the backbones of the entire Dragon’s Formula 0:48:06 - Opinion - Sharing Opinion and Stating Your Beliefs - Attracting super fans and repelling those who shouldn’t be in your community 0:56:33 - Niche - How do you determine your niche? 59:31 - Ikigai - Life’s Purpose Formula to find your niche. 4 Elements of how to find your Niche 01:00:58 - The clients you take on should contribute towards fulfilling your mission 01:06:58 - Scaling Your Sales   Connect with Dot on Instagram (@dotlung) or visit www.dotlung.com -- Follow me on Facebook, Instagram, LinkedIn and Twitter - @DovCarpe  Visit www.carpentrymedia.com for all your content marketing needs.

Didi Medina is a Product Design Team Builder for Tech companies, and an all around font of knowledge about best practices for freelancers.   0:00 - Welcome Didi 1:54 - Networking Tips 8:53 - Didi's Background and dabbling with photography  16:21 - The Internet: The World's Best Teacher  31:11 - What's the secret to becoming a successful freelancer?  47:13 - What does your optimal client look like?  1:01:15 - Getting the best budget and how to drive in more clients  1:05:34 - Content Marketing: What's better, more or less? 1:10:22 - Clients: What's better, more or less?  1:20:53 - How to manifest your product or service from beginning to end.  1:51:06 - Trust is your leverage  1:55:01 - Who's Didi's greatest professional influence and why?   Connect with Didi on Instagram (@thatguydidi) or visit www.didimedina.com   --  Follow me on Facebook, Instagram, LinkedIn and Twitter - @DovCarpe  Visit www.carpentrymedia.com for all your content marketing needs. Didi Medina is a Product Design Team Builder for Tech companies, and an all around font of knowledge about best practices for freelancers.

Tevi Hirschhorn is a product and design leader located in Israel and working globally. He's also an Amazon Best selling children's author. We spoke about how to distinguish between customer voice and customer actions, crafting ones work day around their energy levels and being driven by self-doubt.   0:00 - Welcome Tevi  1:20 - What are the ingredients to an amazing product?  2:59 - What's your favorite product?  8:00 - What's the difference between UX and UI?  14:12 - What does is mean to be working in the "product" field?  19:28 - Where do you find creative inspiration and how do you keep track of it?  22:12 - How do you stay so organized and structured?  30:00 - What's your creative process?  35:39 - Who's your greatest influence and why?  40:26 - What drives you?  48:08 - What's the greatest professional experience you ever had?  55:31 - What was your favorite book as a child?  57:10 - Thank you!  Connect with Tevi on Twitter (@tevih) or visit www.tevster.com   --  Follow me Facebook, Instagram, LinkedIn and Twitter - @DovCarpe   Visit www.carpentrymedia.com for all your content marketing needs.