This week on The Distinctive Dermatologist, Scott McKain sits down with Dr. Billie Cassé, founder of Reno Tahoe Dermatology, for an engaging conversation about the journey that led her to become one of the nation's most respected dermatologists. Since opening her own practice in 2022, Dr. Cassé has built a reputation for combining outstanding clinical care with a deeply personalized approach to the patient experience. But this conversation goes far beyond her personal story. Dr. Cassé shares her perspective on where dermatology is headed—from advances in technology and treatment options to the growing importance of patient choice, communication, and trust. She discusses what today's patients expect from their physicians, how practices can prepare for the future, and why successful dermatologists must continually evolve without losing sight of the human connection at the heart of medicine. Whether you're an established dermatologist, just beginning your career, or leading a growing practice, you'll find valuable insights on building a practice that not only delivers exceptional clinical outcomes—but also earns lasting patient loyalty. Join Scott McKain and Dr. Billie Cassé for a thoughtful conversation about leadership, innovation, and the future of dermatology. The Distinctive Dermatologist is brought to you by GentleCure from SkinCure Oncology. GentleCure...tough on cancer. Easy on skin.

What separates a successful dermatology practice from one that merely survives? In this episode of The Distinctive Dermatologist, Scott McKain sits down with renowned dermatologist Dr. Rania Agha for a conversation about the principles that create long-term practice success. From delivering an exceptional patient experience to earning trust, building loyalty, and creating a culture of excellence, Dr. Agha shares practical insights drawn from years of experience serving patients and leading a thriving practice. Whether you're an established dermatologist or building your practice for the future, you'll discover strategies that strengthen patient relationships, inspire referrals, and help your practice stand out for all the right reasons. Because the most successful dermatology practices don't just provide outstanding clinical care—they create experiences that patients remember, recommend, and return for. The Distinctive Dermatologist is proudly sponsored by GentleCure® from SkinCure Oncology—tough on cancer, gentle on skin.

Why does someone choose dermatology over every other medical specialty? This week on The Distinctive Dermatologist, host Scott McKain sits down with two highly respected physicians—Dr. Bob Haber of Cleveland and Dr. Douglass Forsha of Salt Lake City—to explore the personal journeys that led them into dermatology. Their answers go far beyond career decisions. They reveal the experiences, mentors, passions, and purpose that shaped their approach to caring for patients. Along the way, you'll discover that the best dermatologists aren't simply experts in diagnosing and treating skin conditions—they're professionals driven by a genuine commitment to improving lives. Whether you're a dermatologist, a member of a clinical team, or simply interested in the human side of medicine, this conversation offers a refreshing perspective on what inspires exceptional physicians and why purpose matters in creating an outstanding patient experience. As always, The Distinctive Dermatologist is brought to you by GentleCure from SkinCure Oncology. GentleCure is tough on cancer, easy on skin.

Something is changing in the way patients approach the treatment of non-melanoma skin cancer. Increasingly, patients aren't simply asking their dermatologist, "What treatment do you recommend?" They're doing their own research. They're learning about their options. And a growing number are reaching out specifically to ask about non-surgical treatment with Image-Guided Superficial Radiation Therapy—IG-SRT. That raises an important question for every dermatologist: Are patient expectations evolving faster than the treatment options your practice is prepared to discuss? In this encore episode of The Distinctive Dermatologist, Scott McKain speaks with Kerwin Brandt, CEO and co-founder of SkinCure Oncology, about the remarkable growth of IG-SRT and the increasing awareness of GentleCure among patients seeking treatment for non-melanoma skin cancer. This conversation isn't about suggesting that one clinically established treatment option is right for every patient. It's about something increasingly important in healthcare: informed patient choice. When patients arrive having already researched non-surgical alternatives—or begin contacting practices specifically looking for them—the marketplace is sending a signal. The question is whether your practice is prepared to hear it. For dermatologists committed to staying current with changing patient expectations, strengthening the patient experience, and ensuring that appropriate patients understand the clinically established options available to them, this encore conversation is more relevant today than when it was first released. The future of dermatology won't be defined only by advances in treatment. It will also be shaped by how effectively practices respond to increasingly informed patients who want to understand their choices. Listen to this important conversation with Kerwin Brandt—and consider what the growing demand for IG-SRT may mean for the future of your practice. The Distinctive Dermatologist is brought to you by GentleCure from SkinCure Oncology—tough on cancer, easy on skin.

In this episode of The Distinctive Dermatologist, Scott McKain explores an often-overlooked driver of patient loyalty: understanding what matters most to patients—not just clinically, but personally. Many dermatology practices focus on successful treatment outcomes, yet patients frequently place just as much importance on how they will look after treatment. From cosmetic concerns to confidence and quality of life, the patient perspective can differ significantly from what providers assume. Scott is joined by bestselling author Joe Calloway, who shares his own perspective as a loyal dermatology patient and explains how understanding customer priorities creates lasting loyalty. You'll also hear insights from renowned dermatologist Dr. Bob Haber on why aesthetic outcomes have become increasingly important, particularly for older patients who want to maintain both their health and their appearance. Later in the episode, GentleCure Chief Operating Officer Josh Swindle discusses research revealing what patients diagnosed with non-melanoma skin cancer value most when making treatment decisions. Radiation therapist John Clodday adds a frontline perspective on how meaningful patient relationships are built throughout the treatment journey—not just in the physician's exam room. If your goal is to strengthen patient trust, increase referrals, and build a practice known for delivering an exceptional patient experience, this episode offers valuable insights into putting patients first—because distinctive practices don't simply treat disease; they understand what matters most to the people they serve.

For the first time in the almost four-year history of our podcast, we are featuring the non-surgical alternative to Mohs surgery for non-melanoma skin cancer, IG-SRT...image guided superficial radiation therapy. The leading organization behind this revolution in patient care is our long-time sponsor -- GentleCure from SkinCure Oncology. In this episode, we'll hear from a leading dermatologist on how this treatement is integrated into his practice. We will learn of the history of GentleCure's founding from its CEO, and we will be challenged to think deeply about the implementation of innovative and successful therapies in medicine from GentleCure's Chief Brand Officer. It's an important dermatological discussion on this week's The Distinctive Dermatologist.

In this revised/encore edition of The Distinctive Dermatologist, we revisit one of our most popular episodes of the past four years -- our time with Michael Carney.  Michael has experienced multiple treatment approaches, including Mohs surgery and GentleCure. In this candid conversation, he shares what it's really like to navigate those decisions—what builds trust, what creates doubt, and what patients wish they had known sooner. Because the patient experience isn't defined by what we intend to deliver—it's defined by what patients actually experience. And when patients discover they weren't fully informed of their options, trust doesn't just erode. It disappears. If you're committed to delivering the Ultimate Customer Experience® and building a practice that earns deeper trust, this is a conversation you need to hear. As always, our appreciation to our sponsor, GentleCure from SkinCure Oncology. GentleCure...tough on cancer...easy on skin.

What do today's patients really want? Increasingly, the answer is simple: a choice. In this episode of The Distinctive Dermatologist, host Scott McKain explores why patient choice has become one of the defining characteristics of exceptional dermatology practices. Featuring insights from SkinCure Oncology CEO Kerwin Brandt, customer experience expert Joe Calloway, GentleCure Chief Brand Officer, Adam Lefton, a patient who shares his personal journey, and physician-surgeon Dr. Bob Hager, this episode examines patient choice from every angle—business, clinical, and personal. You'll discover why informed patients expect to participate in decisions about their care, how consumer expectations are reshaping healthcare, and why practices that embrace meaningful choice are better positioned to build trust, loyalty, and distinction. Whether you're a dermatologist, practice leader, or healthcare professional committed to elevating the patient experience, this conversation offers valuable insights into creating a practice where patients feel empowered, respected, and heard. Because being distinctive isn't just about the treatments you provide—it's about the choices you make available. Thanks to our sponsor, GentleCure from SkinCure Oncology, for making The Distinctive Dermatologist possible.

Our guest on this week's episode of The Distinctive Dermatologist is Robert Haber, MD. He is a Board Certified Dermatologist as well as a Pediatrician, and is a Clinical Professor in the Departments of Dermatology and Pediatrics at Case Western Reserve University School of Medicine. In his practice, he treats children and adults, and provides skin care for the entire family. Dr. Haber is considered one of the finest hair transplant surgeons in the world, and lectures internationally each year. On this episode, we cover multiple topics including how generations are striving to keep a healty appearance, how communication is different in pediatric dermatology, and the benefits of IG-SRT in treating NMSC. We also address the issue of patient choice and how it contributes to ensuring trust in the physician. Thanks, as always, to GentleCure from SkinCure Oncology for sponsoring The Distinctive Dermatologist. 

From a very uniquely designed and decorated clinic that is truly one-of-a-kind, to extensive experience in research as well as treating his dermatology patients, Dr. Douglass Forsha can easily be described as a "distinctive dermatologist." In this episode, you'll learn about his journey from student to his successful practice near Salt Lake City. He wil talk about aspects of his diverse interests from Accutane as a way to prevent permanent facial and body scarring to shampooing techniques to manage seborrheic dermatitis. Thanks to GentleCure from SkinCure Oncology for sponsoring this intriguing look at how a highly successful dermatologist delivers what has earned him repeat and referral business for many years on this edition of The Distinctive Dermatologist.