
Today’s guest has a few things going for him that sets him apart from the typical CEO:✅ CEO of a publicly traded company ✅ Has a streak of 7 years without a day off [Jim note: not sure I’d recommend this for most!]✅ Runs a website with 100+ million visitorsJoin Jim and David Meniane, CEO of Carparts.com as they hit on a variety of topics from strategic consolidation to free cashflow.3 Key TakeawaysDefine Yourself: On the surface Carparts.com looks like an ecommerce company. But when you peel back a few layers, there is an advanced analytics engine and logistics infrastructure that has been purpose-built over the years to give consumers high-end car parts at a fraction of the cost due to their underlying inventory infrastructure. Less is More: Carparts.com used to be one of 17 different digital storefronts owned by the same company. It wasn’t until a strategic decision was made to ‘abandon’ the other stores (that had built up value in their brand following, URL traffic, etc.) and focus on their most valuable asset (Carparts.com). Since turning full attention to Carparts.com, the company has achieved significant growth in revenue and profitability.Speak Last: As CEO, it’s your responsibility to listen. If you’ve done your job right, you’re surrounded by people smarter than yourself in specific areas and are closer to the problems in their areas of the business. So when you’re in a meeting, shutup and listen (respectfully!). ResourcesCarParts.com David’s LinkedInAbout Our Guest Named CEO of CarParts.com in April 2022, David Meniane is responsible for providing sound strategic, financial, and operational leadership for the organization. Prior to this, David served as CarParts.com’s Chief Operating Officer and Chief Financial Officer since 2019.Under his leadership at CarParts.com, the company has undergone a comprehensive operational turnaround with record financial growth. The company has achieved eight consecutive quarters of year over year growth, doubling the size of the business in just three years. David hired more than 800 people in 2020 and 2021, and the firm now has over 2,000 employees globally. About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: <a...
Jan 18, 2024
40 min

Roy Cohen is the Co-Founder and CEO of Fetcherr, an Algo based company using an AI-based Generative Pricing Engine (GPE) to disrupt pricing and profitability in the airline industry. Join Jim and Roy as they go into the details of what it takes to build a company for profitability. Roy is in the business of making money; not raising capital. 3 Key TakeawaysEBITDA > ARR - Build a business to become cash positive. ARR does not meet the strategy to become profitable. Markets will go dark, but cash positive businesses will not go out of style. CEO KPI = Self Sufficiency - One of your goals as a CEO should be to make the company self-sufficient. Your job is to work yourself out of a job. Know Your Customers - Do you have a truly disruptive technology that solves a big problem, so much so that potential customers don’t believe the problem can be solved? If that’s the case, then be prudent about who you’re selling to initially - identify and go after the trailblazers. ResourcesRoy Cohen on LinkedIn: https://www.linkedin.com/in/roy-cohen-a9a7093a/Fetcherr: https://www.fetcherr.io/About Our Guest Roy Cohen is the Co-Founder and CEO of Fetcherr. Roy has twenty years of experience in operational management, product strategy, and product and business development with large global companies.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.
Jan 10, 2024
41 min

Thad Price is the CEO of Talroo, a company that’s transforming the hiring and recruiting landscape for essential workers.On a mission to disrupt the talent acquisition industry, Thad provides leadership, strategy, and guidance to all departments in his company, ensuring it’s moving in the right direction with the right talent.Join Jim and Thad as they unpack the problems and opportunities that small, medium, and enterprise clients face hiring and developing talented people. 3 Key TakeawaysStop Being a Chief Everything Officer: When you’re starting a business, managing every task and wearing multiple hats — it's all part of the hustle. But eventually you’ve got to focus more on your strengths and free up time for what you do best, and that means you’ve got to ensure you have the right talent in place that you trust to handle the other tasks effectively. Chase the Big Idea: Thad talks about the benefits of helping his staff believe that what they’re doing is bigger than their company. They’re helping transform their industry. They’re innovating. They’re creating positive change. When employees feel connected to a larger purpose, they're more motivated and engaged. When It Comes to Failing, Walk the Walk: A ton of business owners and CEOs talk about how it’s ok to fail. But most of them, when it comes down to brass tacks, put high expectations on their designers and engineers to succeed at all costs. Failure can be a natural part of the creative process. But rather than just giving lip service to this idea, successful leaders actually empower their teams to push boundaries—and never berate them if they don’t succeed. ResourcesThad Price on LinkedIn: https://www.linkedin.com/in/thad-price-2368b Talroo: https://www.talroo.com/ About Our Guest Thad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy. Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad’s leadership, Talroo continues its mission of disruption in the industry. About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: <a href="https://www.linkedin.com/in/grow-smart-grow-fast/" rel="noopener noreferrer"...
Dec 12, 2023
51 min

In this solocast, Jim Barnish explores three actions an international company needs to take when entering the US market. Some of what Jim gets into: Testing for Product Market Fit: An international company can have an amazing product, but if it doesn't resonate with the US market, then it’s going to almost certainly fail. Understanding the cultural nuances and preferences of the American consumer base is crucial for penetrating the market effectively. Leverage a US-based Growth Consulting Firm: They’ll have a deep cultural understanding, networking advantages, and market research expertise that you’ll need to be successful. Embarking on your US expansion journey shouldn’t be a crapshoot. To successfully enter the US market and avoid stumbling blocks, you need to carefully plan and execute a strategic market entry strategy. Be sure to listen to this episode for Jim’s actionable strategies to avoid common mistakes. About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.
Dec 5, 2023
9 min

Bianca Rangecroft is the CEO of Whering, a digital wardrobe and personal styling app. Join Jim and Bianca as they explore how to go viral with your customers and to monetize virality. 3 Key TakeawaysTap Into Your Brand and Community to Achieve Virality: Virality is elusive. Many charlatans claim to have the secret formula for creating viral content, but the truth is that there is no guaranteed recipe for success. Bianca talks about first reaching out to influencers organically, often through word of mouth. Then, after the influencer had posted videos using the Whering app, she’d again reach out to them and offer to collaborate on a paid basis. Paying Attention to Cycles: Customer use of some products, like the Whering app, skyrocket at certain times of the year (e.g. around the holidays), and plummet at other times. To effectively predict these cycles, be sure to regularly analyze customer behavior and preferences, and know that customer interest in your product might wax and wane over time, and that’s ok. Total Commitment to Users: Bianca reads every piece of feedback her app users send in. That way she and her team aren’t just addressing issues, they’re staying on top of feature requests, new trends, and other valuable insights received directly from their users all around the world. ResourcesLearn more about Bianca Rangecroft: https://www.biancarangecroft.com/ Whering on the App Store: https://apps.apple.com/gb/app/id1519461680 Whering on Google Play: https://play.google.com/store/apps/details?id=com.whering.app Whering on TikTok: https://www.tiktok.com/@whering About Our Guest A London-based entrepreneur, Bianca Rangecroft is the founder and CEO of Whering, the fashtech app that allows you to digitize your wardrobe, see and style everything you own. Bianca holds a first class Bachelor’s degree in History and Politics from SOAS & LSE and an MSc (Merit) from Imperial College. Fluent in 6 languages, she began her career in banking, worked with some of the biggest Family Offices in Europe, and has extensive knowledge of the fashion tech space. Her work has been featured in Vogue, Harper’s Bazaar, and Forbes. She has been recognised for awards such as Drapers 30 under 30, Great British Entrepreneur & Tech Innovator of the Year (Drapers). About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: <a href="https://www.orchid.black" rel="noopener noreferrer"...
Nov 28, 2023
52 min

Learn about how the strategic move towards a SaaS model is a golden ticket to maximizing the overall value of your business.In this solocast, Jim Barnish delves into four reasons why transforming your IP into a SaaS model is such a game changer. Some of what Jim gets into: Scalability is About Growing Smarter: In a SaaS model, it's not just about getting bigger; it's about getting smarter. Ideally, you should aim for the cost of serving an additional customer being close to zero. SaaS = Steady Revenue Streams: With a traditional product or service-based business, you’re often chasing the next deal to keep the lights on. Turn your business into a SaaS subscription model, you’ll make your revenue streams more consistent—as long as you continue providing value to your customers. Scalability and predictable revenue are just two reasons to transform your IP into a SaaS model. To hear Jim’s take on increasing customer value and lowering operating costs, listen to the show. About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/ Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.
Nov 21, 2023
10 min

Steve Benson's leadership journey is a masterclass in resilience, grit, and innovative growth strategies. As the Founder and CEO of Badger Maps, an app for B2B field sales, he has mastered focusing on the ideal customer profile and harnessing the power of offshore talent. Join Jim and Steve as they discuss Steve’s bootstrapping journey all the way to up to 5.4 million ARR. 3 Key TakeawaysEstablish a Dedicated Support Team Separate from Sales: For years, Steve’s sales team handled all customer calls, which was effective for sales inquiries but less so for support issues. To enhance efficiency and focus, we have now segregated these functions. While the sales and support teams maintain communication for cohesive operations, this separate allows the sales team to focus exclusively on sales activities, ensuring a more targeted and effective approach. Leveraging Offshore Software Development Talent is Table Stakes for Bootstrapping a Company: In the US, exceptional software engineering talent commands a premium price, justifiably for those prioritizing domestic sourcing. However, for startups operating without significant external funding or capital, exploring offshore software development partnerships can be a strategic move. Countries like India, Poland, and Brazil offer a wealth of skilled professionals, providing a diverse array of options for cost-effective and quality development solutions. When Searching For a Loan, Compare Like-For-Like: Some companies offer revenue-based loans. Others offer discount rate loans. And of course there are APR loans. When you’re shopping around, convert every offer to APR so you can compare apples to apples. ResourcesSteve Benson on LinkedIn: https://www.linkedin.com/in/stevenbenson/ Badger Maps: https://www.badgermapping.com/ Badger Sales University: https://salesuniversity.badgermapping.com/ (Use the following code for first month free, 2nd month 80% off: STEVE80)Steves Outside Sales Talk Podcast: https://www.outsidesalestalk.com Steve on Instagram: https://www.instagram.com/stevebensonsf/ Steve on Twitter/X: https://twitter.com/SteveBenson About Our Guest Steve Benson is CEO and founder of Badger Maps, the #1 app in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.In 2012 Steve founded Badger Maps for outside and field salespeople to upgrade existing CRMs with mapping, routing, and scheduling. He also hosts the Outside Sales Talk, a podcast specifically for outside salespeople, and is the President of the Sales Hall of Fame.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show...
Nov 14, 2023
54 min

André Sluczka grew up in Germany where he loved to climb up a mountain and fly down on a paraglider. Nowadays, he heads up a consulting company, Datagrate, that helps their clients build, manage, and scale the world's best application integration platforms solving the most complex integration challenges.Join Jim and André as they talk about how to establish a meaningful strategic partnership on day one, and how to navigate the shift from consulting services to building products and software. 3 Key TakeawaysStriking the Balance Between Growth and Quality: For solopreneurs who are expanding for the first time, growth might inadvertently lead to compromising on quality. To dodge this bullet, hire talented individuals with the experience and skills required to scale the company with minimal supervision. Remember, scaling isn't a race. Growing A Business Is Like Raising Kids: The problems never go away. They just evolve into new forms, posing new tests and demanding different solutions. Entrepreneurship and parenting are transformative experiences that require continuous adaptation and a mindset geared towards problem-solving. Have the Right People in Place Before the Demand Arises: Preemptive hiring allows time for seamless onboarding, integration into your company culture, and ability to prevent major growth challenges before they arise. No last-minute rushes. Prioritize finding the right fit over quick fixes.ResourcesDatagrate’s website: https://datagrate.com/ About Our Guest As the Founder and CEO of Datagrate, André Sluczka has more than 15 years of experience in designing and building scalable enterprise integration platforms. He is a recognized leader in the field of cloud-native integration solutions and strongly believes that Kubernetes and Apache Camel are the foundation for such solutions, particularly as demand for more vendor and cloud-agnostic approaches continues to rise. André is also the inventor of the jetic.io iPaaS platform, which has gained recognition for being the industry's first low-code platform that effectively handles enterprise-grade requirements. The platform's innovative architecture enables it to handle complex integration scenarios with ease while providing users with an exceptional level of customization and control. Through his work with high-profile clients such as Urban Institute, Judicial Council of California, GE Transportation, Bayer, US Cellular, and FIS Global, André has solidified his reputation as a leading figure in enterprise integration and cloud-native solutions.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black LinkedIn: <a href="https://www.linkedin.com/company/orchidblack/" rel="noopener noreferrer"...
Nov 7, 2023
53 min

This is a recast of a previously aired episode about Katie Merrill's entrepreneurship journey while also building a family. Hear Katie’s story as she walks host Jim Barnish through the challenges she has faced and continues to learn from.As a go-getter with a strong operations background, Katie was hyper focused on the day-to-day grind, but learned over time that she had to get out of her own way. Finding a COO combined with efforts to scale her sales team has been a game changer for the evolution of the business. Freeing up her time as the founder from the daily operations has allowed her to prioritize other areas to grow.Key TakeawaysShift focus from the day-to-day operations to other key strategic areas like product evolution, strategy, etc.You might be a founder, but that doesn’t mean you know everything. Set aside your insecurities and don’t be afraid to ask questions to mentors that have been there before.Put effort into building a scalable sales engine. It’s a lot easier when founders aren’t the only ones selling. ResourcesKatie's LinkedInB-Lynk websiteDare to Lead by Brené BrownRocket Fuel by Gino WickmanAbout Our Guest Katie Butcher-Merrill is CEO and Founder of B-Lynk, providing training services, including sales and end-user training on the Smart-Lynk managed service platform for over 40 BroadSoft based Service Providers and Hosted Unified Communications companies globally. Prior to this, Katie held supply chain management roles at both General Mills and The Mosaic Company. She is a graduate of Iowa State University.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.
Oct 31, 2023
34 min

Many businesses are oblivious to how out of whack their Go-To-Market strategy is. In this solocast, Jim Barnish explores three critical opportunities for businesses that are out of alignment with their GTM strategy. Some of what Jim gets into: Trust Your Product Leads: Both CEOs and product leads understand customer pain points and the market. Yet sometimes a CEO makes decisions based on their gut, not data, while a product lead often has more direct access to customers and data, and thus a more in-depth understanding. Don’t overlook the knowledge of your product leads! Build a SINGLE Revenue Team: If your sales and marketing teams are not on the same page, you’re going to run into roadblocks. You need one one revenue team. Yes, they’ll have different functional objectives, but they’ll have the same overall goal—creating revenue and meaningful value for customers. Third opportunity? You’ll have to listen to the podcast! About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show please subscribe.For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcastAbout Our CompanyOrchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses. Website: https://www.orchid.black LinkedIn: https://www.linkedin.com/company/orchidblack/ YouTube: https://www.youtube.com/@OrchidBlack All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.
Oct 24, 2023
13 min
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