The Digital Insurance Agent
The Digital Insurance Agent
Carl Willis - Agent Branding & Marketing
The Niche That Keeps Clients Until They Retire — What 20 Years of Contractor Insurance Taught This Agent
35 minutes Posted Mar 27, 2026 at 12:00 pm.
0:00
35:05
Download MP3
Show notes
What if your clients never left? Rich Tygett of IC Insurance Solutions built a 20-year book of contractor business with retention so strong, clients refer to him as a trusted family advisor — not just their insurance agent. In this episode of the Digital Insurance Agent Podcast, Rich breaks down exactly how he did it, and what any independent P&C agent can steal from his playbook to build a stickier, more profitable book of business. If you've ever wondered whether niching down is ...