How do digital communicators develop an effective channel strategy and content strategy? What is the value in it? How should it drive your communication campaigns?

How should digital communicators respond to the emergence of new social media channels? Should you jump on Instagram threads? Will it be successful? Is it a viable alternative to X?

What is best practice for digital communicators using analytics and insights? How do you use data? What is useful and what isn't? Where is data's true value in 2023 and how can we use it to support and champion change?

How can you leverage digital communication channels to effectively reach busy employees? In this episode, we discuss internal comms channels, moderating internal social media, and empowering employees to become advocates and spokespeople on platforms like LinkedIn. We also explore how to align internal and external communications to achieve maximum impact for your organisation.

The mental health effects of digital communication and managing social media channels are real. We need to talk about it more. In this month's episode we discuss practical strategies we can use to manage your own and your team's mental health. A note of warning: will be talking about experiences of online abuse in this episode and in the show, so there may be content in this episode that could be confronting or upsetting. Please feel free to take breaks, skip through sections or reach out for support as needed. If you are in Australia, you can report serious online abuse to eSafety.gov.au who can help get content taken down quickly and connect you with counselling and support services such as Beyond Blue, Lifeline and 1800RESPECT. As you will hear, online abuse can have real impacts, especially on our mental health and wellbeing, and it is important for us to recognise this and to not be afraid to reach out for the help we may need.

The Australian government has banned the use of Chinese social media app TikTok on government devices, following similar bans in other western countries. What does this mean for digital communicators and those working in social media?

How will ChatGPT disrupt digital communications? What are the risks? How can you use AI to help your communications? Will you need to adapt? Can it be ignored? What are the implications?

How do you deal with platforms making changes which have an effect on users sharing content? What are the impacts? How do you deal with the evolution of change? How do people in digital and social media roles get to senior leadership positions? How can you connect with other parts of your organisation to broaden your perspective? Do you want to remain a specialist or move to a management position? How do you find the time to think strategically? How are the top ASX 200 CEO’s using LinkedIn?

Find out how you can keep in the loop on digital communication challenges. We will talk about emerging trends and issues around the globe, research and reports from those in the know and best practice case studies. We will help you, the digital communicator with what you need to get and stay ahead in your role without losing precious time in your day.