We’ve all been there...wondering if we need to go viral or hit 10k followers before we can really grow our businesses. But the truth is: you don’t need a big audience to make real impact (and real sales). In this episode, I sit down with Libby Rothschild, founder of Dietitian Boss, to talk about the difference between audience size and business strategy. We dive into why having thousands of followers isn’t necessary for growth, and what actually drives sales in a nutrition business, especiall...