Thinking about launching your own brand? Feeling confused about how to get started and what to do first? Wondering how the fashion and retail industries actually work? Wishing you had a partner to take care of all the “business and strategy stuff”?? Or are you ready to scale your line and take it next level? Welcome to The Designer CEO Podcast! Each week, host Sarah Ferrence aka Mod. Merchant, brings you brand and retail strategies, merchandising how-to’s, organization and productivity tips, and business and professional advice simplified for Designer CEOs who are ready to launch the line they’ve been dreaming of Sarah shares her experience after working as a buyer and product manager, for Fortune 500 companies including Kohl’s and Harley-Davidson, and now as a coach and consultant. Along with sharing proven business strategies, sales tactics, and how-to’s, she’ll invite a few of her friends along the way to offer their own insider tips including industry execs, entrepreneurs, and fellow designers who’ve successfully launched. Sarah’s here to be your go-to partner for navigating the business of retail and fashion and help you launch the line of your dreams.