Show notes
Most people create content about themselves.Their story.Their business.Their offer.Their practice.But the stuff that usually performs best?It’s for other people.We break down why one trend-based PT video took off while a more self-focused version barely moved and what that teaches about reach, engagement, and making content people actually care about.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Make Content For Others[01:11] – Nostalgia Hook Breakdown[01:47] – Twisting The Trend[02:32] – Where the Best Ideas Come From?[02:52] – AI Physical Therapy In The 90s[03:42] – Results And Engagement Lessons[04:27] – Judy's Cafe Viral Hooks[05:09] – Turning Views Into Patients[07:14] – Local Social Proof Strategy[09:10] – Handling Criticism Online[11:40] – Do It Yourself Or Hire It Out[14:37] – Parting ShotsWhat kind of content has performed better for you lately: content about you or content for your audience?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.