Show notes
I posted a random family video with zero expectations…And it got 131,000 views.Not a polished clinic video.Not a business lesson.Not a high-production reel.A random clip of my grandfather-in-law rubbing black ointment on his knee.So what made it work?Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Future Content Questions[00:52] – Viral Formats With a Twist[01:43] – The Ointment Video Pops[02:24] – Why I Filmed It[03:28] – Authenticity Beats Production[04:26] – Suspense and Human Hooks[05:16] – Polarizing Comments Drive Reach[06:04] – Saves and Shares Matter[07:11] – Instagram Signals Explained[07:45] – Attention Over Followers[08:35] – Views Versus Real Engagement[09:20] – Follower Growth and Analytics[11:17] – Post More Stop Overthinking[13:51] – Lottery Ticket Content[15:54] – Views Versus Business Goals[17:41] – Nostalgia and BusinessWhat’s the most random piece of content you’ve ever posted that outperformed everything else?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.