Show notes
#370 | Most B2B marketers have no idea you can run TV ads for $50 a day. Dave sits down with TV advertising veteran Amit Sharan, SVP of Marketing at Tatari, to talk about this, and how to think about CTV as a B2B channel. They get into the difference between linear and streaming, why programmatic buying only reaches 15% of total TV inventory, and the case for retargeting your website visitors on TV instead of just running more ads on LinkedIn. They also get into what makes TV creative actually work, where AI fits into that process, how to measure performance without relying on last-click, and why it's worth testing a channel you've never touched before. Timestamps(00:00) - - Why B2B marketers are sleeping on TV ads
(01:17) - - Getting into ad tech: video advertising, Facebook, and a $450M acquisition
(07:03) - - How to cold-apply your way into a company you want to join
(09:05) - - What scale looks like for a modern TV ad platform
(11:02) - - The three buckets of marketing: demand gen, product, and corporate
(13:59) - - How to actually measure whether your brand is working
(16:12) - - Why marketers respect good marketing more than any celebrity spokesperson
(20:04) - - CTV 101: linear vs streaming, and why programmatic only touches 15% of inventory
(25:03) - - The $50-a-day move: retargeting website visitors on CTV
(28:07) - - What actually makes TV creative work
(33:42) - - Should you use AI-generated video for your ads?
(37:21) - - Measuring TV without relying on last-click
(38:19) - - Testing new channels: the case for trying something you've never doneJoin 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more