Show notes
#369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Here's how it works: 9 speakers, one play each, two minutes on the clock. When host Dave Gerhardt hits the buzzer, it's on to the next play. The audience votes on their favorites, and the top plays come back for a second round with more detail. 60 minutes of back-to-back insights across demand gen, content, brand, social, product marketing, strategy, and more, featuring plays from senior marketing leaders at companies like Snowflake, Sprout Social, Tekmetric, Lendio, and many more.Timestamps(02:23) - - Nine marketers, two minutes each, one play — welcome to the B2B Blitz
(07:23) - - 6x podcast engagement with comic-style clips, Jess Cook (Vector)
(09:41) - - Adapting core messaging across different segments, Diane Wiredu (Lion Words)
(11:43) - - Turning win-loss research into pipeline recovery, Drew Giovannoli (BuriedWins)
(13:28) - - An AI-powered voice-of-customer system built from sales calls, Jonathan Rosenfeld (Hologram)
(16:09) - - Treating your internal team like a demand gen channel, Hunter Talpas (Tekmetric)
(19:23) - - A revenue-first framework for campaign planning, Hailey McDonald (Sprout Social)
(21:27) - - AI messaging tests that delivered an 8x CTR lift, Casey Patterson (Snowflake)
(23:23) - - Putting AEs in the ad to build familiarity before outreach, Spencer Rule (Lendio)
(25:30) - - Automating LinkedIn ads with Claude Code, Anthony Blatner (Speedwork)
(40:51) - - The winning play, round two: AE-led video ads in depth, Spencer Rule (Lendio)Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more