Show notes
Your go-to-market data is more tightly connected to your growth and scalability than you might initially believe. In this episode, Scott Stouffer discusses the importance of tracking go-to-market data on a granular level, and the reasons why this data is often plagued with data integrity issues.- How go-to-market data impacts growth and scalability (1:03)- Why so many growth-stage companies experience inefficiencies in their customer acquisition (2:15)- What is a granular data model and examples of implementing it in your own company 4:51)