Gaps in alignment between sales, success, and marketing can spell disaster if you’re trying to effectively run an ABM play. When your goal is to take a more coordinated approach, especially around enterprise accounts, it’s crucial to maintain connective tissue across your revenue function — which is where RevOps comes in.

In this episode, Doug Houvener , Senior Director of Revenue Operations at WebPT , explains why RevOps is the key to moving up-market in B2B SaaS.

We discuss:

• Why RevOps is the key to ABM
• Internal and upmarket metrics for RevOps
• Why having a plan for your data is important
• Advice for the first 30 days in a RevOps role

Have an idea for a guest or show topic? Email me at [email protected]. 

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