Sales and marketing hand-offs in a nice, linear fashion don’t cut it in the ABM world.   Your game plan has to be much more agile and adaptable to lock down the accounts that matter.   CEO and co-founder at <a href="https://www.engagio.com/">Engagio</a> and previous co-founder at <a href= "https://www.marketo.com/">Marketo</a>, <a href= "https://www.linkedin.com/in/jonmiller2/">Jon Miller</a>, shares his knowledge in ABM and non-linear marketing.   In this episode, we explore: <ul> <li style="font-weight: 400;">The role of the modern marketer</li> <li style="font-weight: 400;">Metrics and KPIs for ABM</li> <li style="font-weight: 400;">ABM mistakes to avoid</li> <li style="font-weight: 400;">ABM must-dos</li> </ul>   We hope you loved this blog post based on our Data-Driven Marketer podcast where we interviewed <a href= "https://www.linkedin.com/in/jonmiller2/">Jon Miller</a>.   Check us out on <a href= "https://podcasts.apple.com/us/podcast/the-data-driven-marketer/id1456271588"> Apple Podcasts</a>, or at <a href= "https://www.openprisetech.com/the-data-driven-marketer/"> this link</a>.

How Zycus Gets 7x ROI on Their Digital Marketing w/ Ashish Agrawal

The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.

Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.