Constantly hearing about first party vs. third party data? Do you have to Google it to remember the difference every time? We do too, that's why This week we're back in the weeds talking about these different types of data, how that gets us to the differences between data aggregators and data originators, as well as some of the misunderstandings driving modern discourse around data regulation.
Show Notes, etc: <a href="https://www.netwisedata.com/blog/podcast-first-party-third-party-aggregators-and-originators">https://www.netwisedata.com/blog/podcast-first-party-third-party-aggregators-and-originators</a>
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Keith Petri, CEO of Lockr - The Ideal Future of Marketing

"The podcast for the modern marketer."

Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data.

If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. 

Come hang out for an hour in the data basement!