This week we're talking about "content marketing." What it is, why it matters more now than it did 20 years ago, and why this shift means that it's time for us to realize that every company is a media company.
Show Note, etc: <a href="https://www.netwisedata.com/blog/podcast-what-is-content-marketing-every-company-is-a-media-company">https://www.netwisedata.com/blog/podcast-what-is-content-marketing-every-company-is-a-media-company</a>
More on NetWise:
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Data - First Party, Third Party, Aggregators, and Originators

"The podcast for the modern marketer."

Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data.

If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. 

Come hang out for an hour in the data basement!