For SDRs, AEs, and sales leaders: what is working in sales right now, including how AI is changing the job. Hosts Will Aitken, James Buckley, and Jed Mahrle bring on people who are still selling to break down cold calling, prospecting, discovery, negotiation, pipeline, sales leadership, and the AI workflows reps are actually using. Every episode is recorded live with audience Q&A, so you get real answers to real deals instead of a scripted interview. Tactics you can use on your next call. 680+ episodes and counting. Replays, slides, and free resources at sellbetter.xyz.