The Daily Groomer
The Daily Groomer
Alex Martin and Shannon Wynings Roberts
Tales, tails, and tangles from professional groomers across the world
After Hours: July 10
After Hours Episode #106: In this episode of After Hours, I talk about the role energy plays in the salon and in everyday life. I share some thoughts on mindset, why it matters when you're working with dogs, and the simple three-step approach I use: assess, process, and readdress. I also get into self-awareness, staying honest with yourself, and why being calm, confident, and consistent can make a real difference behind the grooming table. Plus, don’t miss my top product recommendations and a special listener discount!
Jul 10
16 min
What a Decade in Pet Retail Taught Me About Running a Mobile Salon
SummaryIn our latest episode of The Daily Groomer, I’m joined by Brit Strackbein to talk about what it really takes to build a grooming business that works for you. We discuss Brit’s path from retail management to owning a Wolfies mobile grooming franchise, how she creates lasting relationships with clients without a physical storefront, and her approach to training and supporting new groomers. We also get into the value of adding services like pet sitting and dog walking to grow your business. Whether you’re established or just getting started, Brit shares plenty of practical ideas you can apply right away.Timestamps07:34 Client phone consultations10:25 Learning from industry mentors16:00 Overcoming too much corporate structure26:11 Training challenges in pet grooming33:22 Promoting additional pet servicesStay connected with our guest speakers! Follow them on their social media @woofiescolumbia. Curious about Teddy? You can sign up here. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!
Jul 1
38 min
After Hours: June 26
After Hours Episode #105: In this episode of After Hours, I talk about the power of relationships—not just between groomers and dogs, but also with clients, coworkers, family, and ourselves. I share how our energy and emotional regulation shape every connection we make, revealing my own struggles and lessons learned. Discover the transformative “assess, process, readdress” approach, why calm, confidence, and consistency are keys to trust, and why self-care isn’t selfish. Let’s explore how every relationship—inside and outside the grooming salon—truly starts with you.
Jun 26
21 min
After Hours: Jane Gallagher and Sasha Riesse
After Hours Episode #104: In this episode of After Hours, I sit down with Jane Gallagher and Sasha Riesse for a real, raw conversation about what goes on behind the scenes in the grooming world. We go deep on self-awareness, vulnerability, the importance of creating safe spaces for both dogs and people, and how personal growth shapes our connection in and out of the salon. If you want to hear about the deeper side of grooming life, this episode is packed with laughs, a few tears, and a whole lot of heart.
Jun 19
1 hr 54 min
From No Grooming Experience to a 5 Van Mobile Business
SummaryIn our latest episode of The Daily Groomer, talk with Christina Easterly of Furry Land Mobile Grooming in Albuquerque and Santa Fe about how she grew from having no grooming industry background to running a five-van operation. Christina shares what she brought over from her corporate experience, how she approaches hiring and team management, and the systems she’s built to keep the business running smoothly. We also get into the realities of scaling, handling slower seasons, using technology effectively, and why “hands-off ownership” usually isn’t as passive as people think.Timestamps05:41 Learning the grooming terminology15:54 Importance of employee feedback21:31 Managing groomer preferences28:22 Taking risks to grow business34:20 Importance of efficient systemsStay connected with our guest speakers! Follow them on their social media Furry Land Mobile Grooming. Curious about Teddy? You can sign up here. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!
Jun 17
39 min
After Hours: The Birthday Edition
After Hours Episode #103: In this episode of After Hours, I'm flying solo and sharing some thoughts that have been on my mind as my birthday gets closer. I've been reflecting on growth, self-awareness, and the value of checking in with yourself halfway through the year. I talk about setting boundaries, embracing different sides of who you are, and showing up confidently in both business and personal relationships. I also break down my three-step approach to client communication and share a few things I've learned about having honest conversations and breaking old patterns. If you're working on becoming a better version of yourself while still enjoying the journey, this one's for you.
Jun 12
27 min
After Hours: Ada Sanchez
After Hours Episode #102: In this episode of After Hours, I’m hanging out with the awesome Ada Sanchez to talk all things authenticity—why showing up as your true self is the ultimate superpower. We share stories from the grooming industry, how to hold boundaries, the power of owning mistakes, and why being real is contagious. From grooming show drama to hilarious salon mishaps, we get candid about the highs and lows. Tune in for laughs, raw truths, and inspiration to embrace your weirdness and align with who you really are.
Jun 5
1 hr
The 4 Ingredients to Profitability
Summary In our latest episode of The Daily Groomer, I sit down with Felicia Gutierrez, also known as the Profitable Groomer, to talk about the systems and habits that help grooming businesses stay profitable long-term. Felicia shares lessons from her experience working in corporate salons, private shops, and coaching groomers across the industry. We cover client retention, rebooking, getting customer feedback, marketing, and how small changes in communication and consistency can make a big difference in revenue.Timestamps07:53 Building a Profitable Van Fleet13:00 Maximizing Utilization for Profitability21:05 Mobile Grooming Hiring Process33:02 Van Energy Challenges & Insights43:22 Marketing, Expectations, and RetentionStay connected with our guest speakers! Follow them on their social media ⁠@theprofitablegroomer⁠. Curious about Teddy? You can ⁠sign up here⁠. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!⁠
Jun 3
43 min
After Hours: May 29
After Hours Episode #102: In this episode of After Hours, I’m getting real about what truly matters in grooming. It’s not just about the haircut—it’s about bringing calm, confident, and consistent energy to every dog on your table. I’m sharing my own stories, why I believe in restraint-free grooming, and how respect and good vibes make all the difference. Whether you’re working in a salon or out on the road, join me as we talk about making every groom a great experience—for you and the pups!
May 29
25 min
After Hours: May 22
After Hours Episode #101: In this episode of After Hours, I 'm diving deep into personal development, vulnerability, and the journey from surviving to thriving. I reflect on how social media can misrepresent our true selves, share an honest apology to Barkleigh, and open up about self-sabotage and embracing accountability. If you’ve ever struggled with fear, self-worth, or staying true to your heart, this episode is for you. Let’s get real together and grow as a community—one authentic conversation at a time.
May 22
35 min
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