Today we forgo tweet-based ramblings to discuss cops and logos.Support the show
Jan 3, 2022
9 min
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.Support the show
Dec 20, 2021
6 min
Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter. Support the show
Dec 17, 2021
3 min
Today we discuss the cruelty of demanding the extraordinary when only the ordinary will do. Based on the tweet: Don’t insist on greatness if you consistently approve the okayest. Support the show
Dec 16, 2021
2 min
Today we discuss why the avoidance of risk is anathema to those who embrace their jobs. Based on the tweet: Risk is the natural expression of sound fundamentals. Support the show
Dec 15, 2021
3 min
Today we discuss why the least you can do is less viable than you think. Based on the tweet: If most advertising is to be believed, the majority of brands are quite excited about meeting the bare minimum of customer expectations. Support the show
Dec 14, 2021
2 min
Today we invite those who really don’t want to be here to not be here. Based on the tweet: A quick way to improve the ad industry would be to cull from its ranks the shockingly high number of people who seemingly hate advertising. Support the show
Dec 13, 2021
3 min
Today we discuss yet another difference that separates great work from most work and use the word “bugaboo.” Based on the tweet: Great work whispers in the ear, delights the funny bone or tugs at the heart, yet too many ads act as if poking someone in the eye is the best way to make friends. Support the show
Dec 10, 2021
2 min
Today we discuss why treating inputs as absolutes is destructive to both the work and those who create it. Based on the tweet: We welcome your insights and appreciate your input, but if you expect us to view them as instructions, neither one of us is doing our jobs. Support the show
Dec 9, 2021
2 min
Today we discuss why the story that makes the most impact should be the one most people actually see. If your work requires the audience to know the backstory of its creation or creators for them to appreciate it, your work has failed.Support the show
Dec 8, 2021
2 min
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