A common question business owners usually ask is: How content marketing helps me address my target audience throughout the sales process? Kris Hughes, a leading content strategist, was my guest earlier this week on The Daily Advertising Show where he shared with me his thoughts on that! We, also, discussed how consumer behaviors are changing in today's economy and how brands should be approaching content marketing in 2021 and beyond. Kris, additionally, shared with me his game-changing 120-day content strategy that helps busy entrepreneurs and small businesses strategize and plan content in a timely schedule. What type of content do you think brands should go all in during 2021? #marketing #advertising #podcastshow

"I've spent more than £1000 on Facebook ads but non of the leads generated are qualified" That's what one of my current cosmetic surgeon clients said on our first discovery call... Well, I don't blame them for that but running ADS does not GUARANTEE qualified leads for your business... Or does it? Well there are few things to figure out if you want to run ads that keep your schedule fully booked! Watch this quick video to know the main 2 aspects that make a successful Front-end lead generation campaign.

Plastic and cosmetic surgery, and related non-surgical procedures, are more popular than ever before. That’s good news, but it also means your practice faces more competition than ever. What are you doing about that? Marketing that worked in the past may no longer be enough – or even appropriate – to put your plastic surgery practice front and center to attract prospective patients. Sanad Boughanmi, the founder of Beyond Media Agency, a healthcare advertising company is sharing his thoughts on how to get the most out of your marketing in 2020.