In the age of the customer, consumers have more information and choices than ever before. What they don’t have is more time. That’s why it’s imperative for organizations to have a deep understanding of the customer journey. Martyn R. Lewis, author of “How Customers Buy…& Why They Don’t,” sat down with TTEC’s Judith Aquino to discuss strategies for doing exactly that by mapping and managing the buying journey DNA.

How to Rethink the Donor Experience

"The CX Pod" is an interview series featuring best practices and the leading thinkers and doers who are changing the way business gets done. The focus is on the customer experience and how business' need to actively evolve with their customers instead of reacting. It is hosted by Elizabeth Glagowski, editor of the Customer Strategist Journal.