If you're pouring money into AI but still not sure you're getting the ROI you expected, this episode might be your wake-up call. Cara Rosner sits down with Nicole Kyle, Chief Product Officer at CMP — the Customer Contact Research Company — to talk about why getting your customer analytics and data in order isn't just a nice-to-have, it's the essential first step before any AI investment can pay off. Kyle shares CMP research data about what makes or breaks a self-service interaction, customer adoption of automated channels, and more.