The CX Iconoclast
The CX Iconoclast
OCX Cognition
What Global CEOs Need to Know About CX in Latin America - With Felipe Bayón and Mauricio Duarte
34 minutes Posted Apr 28, 2025 at 5:00 pm.
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Show notes
In this episode, Richard Owen is joined by Felipe Bayón, newly-appointed CEO of GeoPark and former CEO of Ecopetrol, as well as Mauricio Duarte, a leading CX strategist in Latin America, to explore the evolving role of customer experience in the region. Felipe shares firsthand insights into navigating uncertainty, resilience, and digital transformation in Latin America’s complex business landscape. Mauricio highlights how companies are accelerating their shift toward customer-centric strategi...