The CX Iconoclast
The CX Iconoclast
OCX Cognition
NPS Isn't Dead, But It’s on Life Support: The Future of B2B Customer Experience
27 minutes Posted Mar 24, 2025 at 7:00 am.
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Show notes
In this podcast, Richard Owen and Brian Curry tackle the provocative question, “Is NPS dead?” While acknowledging the clickbait nature of the question, they argue that the traditional Net Promoter Score (NPS) program has become outdated—not because the metric itself is useless, but because the way companies implement it has failed to evolve. Surveys, once the backbone of customer experience (CX) programs, are increasingly unreliable due to response bias and their inability to provide real-tim...