The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research techniques, customer/consumer psychology, and measurement best practices.

Episode 5: Mere Measurement Effect

Episode 4: The Gift and Curse of Confirmation Bias

In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.

Episode 3: Role Theory and User Personas Part 2

In this episode, I review project techniques in qualitative research.

Episode 2: Qualitative Research - Projective Techniques

In this episode I discuss three techniques that you can use to get to the essence of any business problem.