Use persuasion to advance in your career, achieve more personal goals, and build stronger relationships based on authority. Keith Rabkin and Stephanie Jenkins discuss some of the top persuasion tactics and how they’ve navigated their way into top leadership roles at Google, Adobe, Glassdoor, and now at PandaDoc.

In this episode, you’ll learn about:

• The importance of using PRE-suasion to prime your audience
• How to leverage anchoring techniques in your first impressions
• Why trial lawyers tap into the Reptile theory for convincing juries