The Customer Engagement Lab
The Customer Engagement Lab
PandaDoc
Nailing your sales strategy after your startup gets acquired
28 minutes Posted Dec 30, 2022 at 5:00 am.
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Show notes

In this episode, Travis chats with Andrew Pearson, the co-founder of LiveNotary (now PandaDoc Notary), about his sales journey and what it takes to survive and thrive post-acquisition. Andrew shares his story about LiveNotary and what's made him successful as a seller pre and post-acquisition.

In this episode, you'll learn about the following:

  • Major milestones to hit before getting acquired by another startup
  • The framework for post-acquisition success as an "acquired" seller
  • Why a 'land and expand' approach is the long-term play for this scenario

Check out PandaDoc Notary to see how he's selling/marketing the product today.

https://notary.pandadoc.com/