Show notes
In this episode, Travis chats with Andrew Pearson, the co-founder of LiveNotary (now PandaDoc Notary), about his sales journey and what it takes to survive and thrive post-acquisition. Andrew shares his story about LiveNotary and what's made him successful as a seller pre and post-acquisition.
In this episode, you'll learn about the following:
- Major milestones to hit before getting acquired by another startup
- The framework for post-acquisition success as an "acquired" seller
- Why a 'land and expand' approach is the long-term play for this scenario
Check out PandaDoc Notary to see how he's selling/marketing the product today.


