In this episode, Travis, Carmen, &amp; Jed focus on selling and advertising to unaware buyers that have never heard of you or your solution.﻿﻿﻿ <ul><li>How do you make them aware? </li><li>How should you sell to them? </li><li>How do you get them to notice you </li><li>To remember you?</li></ul>For our middle segment, Jed Mahrle distinguishes between emailing aware vs. unaware prospects. We learn why his strategy for the unaware works so well for him and his team and how you can do it too.Last on this episode — Travis chats with Carmen Zita, PandaDoc’s Brand Ops Manager, about Super Bowl commercials. She goes over the secret formula of successfully nailing a $6.5 million ad. Together they preview 3 Super Bowl ad teasers and predict which ones they think will do well and which ones will do poorly based on this formula. Travis focuses on a perfectly executed publicity stunt from the now-popular dating app, Thursday. And how an intern with a $35 budget helped the company become one of the top 100 social media apps in the world.

Lessons from the Lab: Evernote

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