Patrick loves product marketing. (Sounds like the title of a kids' book, doesn't it?)

He thinks he knows a lot about it.

Really, he doesn't know sh*t. (We'll leave that line out of the kids' book).

But that doesn't mean that he lacks a valuable opinion.

Today, let's talk about brand affinity and product marketing — but with an expert.

On this episode of The Customer Engagement Lab, our guest is Daniel Murphy, director of marketing at Privy.

Together with Dan, we discuss:

• What buying a house taught Dan about B2B branding
• The value of taking a simple position
• Why facts and research-based content aren't driving your sales
• Who's winning in brand positioning right now… and how you can win, too