In this month’s Lessons from the Lab, we try the popular language learning app, Duolingo.

We’ll dive into first impressions, brand affinity, microtransactions, and the growing popularity of Kawaii illustrations in tech apps.

Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Todd Clouser, Lead Brand Marketing Manager at Refine Labs, join Travis in the studio for this marketing roundtable discussion.